Integrated Marketing Communications Plan

1. Advertising is providing information, calling attention to, and making known something that you want to sell or promote.

Public relations are unlike other means of publicity, such as advertising and marketing. However, companies tend to push public relations to the side to focus more on those methods. Public relations are earned exposure, while

Beauty pageants are one way in which society continues to perpetuate the notion that women should be prized for conforming to beauty norms that end up damaging them emotionally. In fact, beauty

Women have been involved in Christian ministry since the very beginning of Christianity. It has declined and risen according to the acceptance of the environment. The two papers addressed in this essay document the rise of women ministers in the Holiness movement as well as the decline of women in the modern Pentecostal movement. In response to this decline in women in ministry, Courtney Stewart gave points which the UPCI should tackle to rectify the situation.

There is an ongoing debate on the detrimental effects that beauty pageants can have on their contestants. Judged solely on physical beauty, beauty pageants have been around for quite some time. The first pageant, the Miss America pageant, was held in 1921. Miss Universe and Miss USA soon followed, and by the 1960’s beauty pageants were part of American culture. Viewed as a positive and potentially rewarding competition, pageants have now recently had a drastic turn of view. Advocates of beauty pageants put forth that beauty contests develop self-esteem and confidence (Ending the Hypersexualization of Girls). However, beauty pageants can be a highly destructive concept that can put too much pressure on its contestants to look perfect, put parents in a financial crisis, and quite frankly, be simply unhealthy. As well as participation in beauty pageants, there is a rage of them on television as well. Television images and broadcasts have had a huge impact on it’s participants and the type of messages they internalize about what is “normal”. (Could Child Beauty Pageants Be Banned in the USA?). Children, as well as teens, view what they see on television as what they must become. Beauty pageants are very undermining to the participants emotional health, the pressure to look perfect, and it’s countless negative effects they possess.

We are Swift Marketing who operates as a full service agency and we have been given the task of creating a strategic communications plan for William’s and Glyn’s Bank for the duration of one year. The budget given to us is £10 million.

Marketing and advertising go hand in hand with each other when it comes to selling a new product. Marketing involves preparing the product for the marketplace. The firm must first identify the potential customers and what are they looking to get from the product or the service. Marketing also defines the brand and attracts the market share the company wants. Having bright color, logo, and different elements to help customers align the image of the product at the target audience. The picture will stay in their mind time they want the product or service they can think back to the image. Advertising is the process of making your product and service known to the marketplace. Spreading the word about what the product has to offer to the customers. Marketing is the way the company convinces the potential buyers that the company has the right product and adverting is how you communicate to them the existence of that product.

Advertising is how a company encourages people to buy their products, services or ideas. An advertisement is anything that draws good attention towards these things. It is usually made by sponsors and are broadcasted using variety of media.

Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Advertising involves the process where in a message is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication.

Pageant contestants’ beauty is evaluated by their talents, and ambitions along with their ability to articulate goals to “make the world a better place.” After parading around on-stage half naked or wearing lavish gowns they receive scores. Then they display a talent and answer one or two questions about important social issues to convince judges that they are the “…fairest of them all” (Disney 4). The contestants, judges, and the pageantry system

Beauty has always been a quality that is valued in the eyes of society, so it is no wonder that pageants showcasing the elegance of women have steadily enlarged over time. The first beauty pageant was held in the 1800s, parading beautiful women in extravagant costumes across a stage and displaying their talents for the public’s viewing pleasure. Over time, the pageant industry has only continued to grow, with approximately 5000 pageants being held in the United States each year (Lieberman 751). In the late 1900’s, the flourishing industry introduced a new type of beauty competition, placing children under the spotlight. Although these pageants may seem harmless from the surface, they appear to have more harmful effects on the little girls that enter them than what meets the eye. Girls who compete are also often exposed to a number of physical and emotional health hazards, both of which can be extremely degrading to the lives they have ahead of them. Child beauty pageants, therefore, should not be encouraged.

Approximately, 2.5 million women participate in US beauty pageants each year. The pageants are supposedly meant to act as a stage for female contestants, to promote community service and gain scholarships are often affiliated with objectification. I clearly disagree with the whole idea and believe that the sole purpose of beauty pageants is female exhibitionism. The trend of these started when P.T. Barnum invited a few handfuls of women to brandish their figures. At first this was ridiculed as scandalous but then after a few alterations the idea this preposterous event has flourished into a business attracting businesses; acting as an economic driver.

For years, child beauty pageants have been challenged on if it is harmful or innocent to the contestants. They require each contestant to take part in different events regarding their social and mental skills, as well as, their talent; but, it also requires the interpretation of their appearance based on the judges own definition of beauty. Sponsoring for those against it, Laurie Patsalides concerned in her article claim these child pageants are to be over sexualizing girls in, “response to legitimate public concern [that] younger and younger children [are] being sexualized.” The requirements can become stressful for girls as they assume they are not good enough to enter and compete. Since girls have been able to walk and talk, parents have taught them that the inside is what matters most; yet, they assign them into these competitions for them to focus on their outer beauty and how they carry themselves. People argue that for a child to be surrounded by judges critiquing their appearance, it will make a girl self-conscious from the discrimination of being compared, for her looks, to other girls her age. Therefore, Patsalides stated that the comprehensive society, “perpetuates [this situation by praising beauty] more than a girl's accomplishments and innate abilities.” Beauty pageants are all about the visuals for the judges to have their attention focused on the best makeover, most bedazzled dress, and the capability of the perfectly represented little girl. Consequentially,

There are numerous substantial barriers that affect the way in which Integrated Marketing Communications is able to function within an organisation, the list includes: a lack of creativity; lack of time management as well as issues of synergy (MMC Learning, 2015).

Advertising is a visual or audio communication that employs a non-personal message to promote to sell a product or a service ideal. Advertising is transferred through mass media including: newspapers, magazines, television, radio etc. Advertising is a way of delivering messages to customers and prospective customers. The intent is to persuade consumers that a company’s services or merchandises are the best. Advertising wants you to believe that the appearances of the models are exactly what they look like, when in actuality the models are photoshopped and altered, with the focus on one part of their bodies.