Integration of Faith and Learning Essay

682 WordsMar 1, 20143 Pages
Integration of Faith and Learning II BUSI 520 Liberty University Online Responsibility: To ourselves and to our Lord and Savior Jesus Christ Joshua 1:9; "Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go." Throughout life we learn a lot of lessons, but one of the items that stays with us from our Mothers womb to when we meet the good Lord in Heaven, is responsibility. Responsibility is taught to us at a very young age, when our mom shows us how important it is for us to pick-up the toys we were playing with. As we get older, the responsibilities seem to increase every year. Responsibility is a very…show more content…
I guess marketing could be defined as the parent of potential customers, whose responsibility to the company is to identify the human and social need of the market. Marketing itself has its own responsibilities. In order for a company to have an (Kotler, 2012) effective internal marketing is must also be matched by a great sense of ethics, values and social responsibility. Social responsibility is becoming a key part of a company’s marketing plan. Now a days, a lot of firms have decided to take a more active and strategic role in corporate social responsibility. It (Smith, 2011) is generally believed that firms with good social responsibility may attract better employees and increase current employees' motivation, morale, commitment, and loyalty to the firm. Success goes beyond the profits, the most admired company’s such a Proctor & Gamble live by a code of serving peoples interest. For many corporations social responsibility has become a part of their marketing strategy. Most consumers are looking beyond the pricing of products. Present day consumers have a much higher expectation of brands and they want to know what the companies are doing to help out with the community and world. When a company becomes successful because of the community around them, there should be a responsibility to the community to give back. This is similar to the obligation we have to ourselves, our family and our Lord and Savior Jesus
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