Integration of Faith and Learning Essay

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New

Ferrell, O.C., & Hartline, M.D. (2014). Marketing Strategy: Text and Cases (6th ed.). Mason, OH: South-Western/Cengage Learning

David Jobber and Fiona Ellis-Chadwick (2013). Principles and practice of marketing. 7th edition. United Kingdom: McGraw-Hill Education.

Theme in “Defender of the Faith” can be interpreted in many varying ways, some of which are life-long lessons and others to the relation between faith and the individual.

Target has a corporate social responsibility plan to show the legacy of giving and service. Rothaermel (2014) explains that Target embraces social programs, such as, promoting minorities and minority women into the supply chain. Target is fostering equality in society; this begins by creating a diverse workforce. Target is engaging the community to strengthen relationships and teach ethical treatment to others (Target, 2016). Rothaermel (2014) discusses corporate citizenship, where an organization philanthropic responsibilities are evident thorough ethical practices and giving back to society. Target encourages their employees to volunteer in local community programs. Target is interested in the community stakeholders and is committed to supporting communities by giving five percent of its profits, which has added up to more than $4 million each week (Target, 2016).

Faith and reason can be viewed as opposites. Faith is an element of belief, something an individual does not necessarily require a reason for accepting without reason. For example, an individual’s reason for believing in God may not seem too rational when they are trying to explain them. They may not even stand up to criticism. On the other hand, reason is constructed as a formula. Faith is basically something we believe in, like something we learn in church. Reason is something we learn in school, such as a math formula.

Perrault, W.D., Cannon, J.D., and McCarthy, E.J. Jr (2011) Basic Marketing: A Marketing Strategy Planning Approach (18th edition) New York McGraw Hill Irwin.

Responsibility is not a burden but a privilege. Responsibility can teach us very critical lessons that can help us to prevail in life. For example like how to care for others. Responsibility teaches us how to care for others.

One argues that today we have a crisis of belief, not a crisis of faith. To explain this crisis, I will briefly examine the relationship between faith and belief, explain why cultural shift is important to note when trying to understand religious issues, go into detail on the three hallmarks of each of the two cultures by showing how they compare to each other, show how Tillich’s notion of correlation deals with this idea of culture and a crisis of belief, and explain how Marsh’s notion of a “theology of negotiation” (33) fits with Lonergan’s definition and allows him to argue that film can help us raise theological questions.

 ReferencesKerin, R. A., Peterson, R. A. (2013). Strategic marketing problems cases and comments (13th ed.). New Jersey: Pearson Prentice Hall

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Upper Saddle, New Jersey: Pearson Education, Inc.

Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2012). Principles of Marketing. Frenchs Forest: Pearson Australia.

The American Marketing Association, defined marketing as “Marketing is an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers” (Kotler & Keller, 2012). Since marketing plays such a vital role in a business success, marketing manager and the company they represents has a fiduciary responsibility to consumers. Thus marketing managers has not only a moral but also an ethical responsibility to consumer, stakeholders and the company they represents.