Intel Corporate Sustainability Analysis

Intel operates in an industry, which is comprised of products involving high research and development costs, continuous product improvement and new innovations. The companies in the industry are having high economies of scale and are knowledge based. It helps both the service and manufacturing sectors in the growth process. Intel is positioned as a leading company with its ability to adapt to technological changes and its strong relations with other businesses who are major buyers of integrated circuits. The industry in which it operates is very competitive and comes with high risks as

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

PC computing was the center of computing during the 1990s, but the internet took over the next decade. Cellphones are sold more than PCs, and that is because they can access the Net. Network and communication became more important to people, whether it is in the home, small business or enterprise. Intel response to the changes in the environment by investing a lot of money in four areas, client platforms, server platforms, cellular and wireless, and communication and networking. Despite the fact that Intel took several steps toward making a position for it in the mobile and internet market, the threat of being behind

Environment conservation and protection is an issue, which has gained prominence because of deteriorating environmental balance which is threatening the sustainability of life and nature. Nowadays, environment problems have become the big matters. Every tech companies have to take the key roles to solve them including Intel. The company has proclaimed the Climate Savers Computing Initiative. The Initiative’s goal is to reduce global computer CO2 emissions by 54 million tons per year, equivalent to the annual output of 11 million cars or 10-20 coal-fired power plants. This clearly shows that Intel is trying its best to reduce the pollution of the environment.

This case traces the strategic decisions of Intel Corporation which defined its evolution from being a start-up developer of semiconductor memory chips in 1968 to being the industry leader of microprocessors in 1997 when it ranked amongst the top five American companies and had stock market valuation of USD 113 billion.

Known as Intel Corporation (Intel) is an American multinational technology company headquartered in Santa Clara, California. Intel's revenue base is one of the world's largest and most valuable semiconductor chip makers. Intel chipsets also the motherboard, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing it. Semiconductor pioneers Robert Noyce and Gordon Moore established it on July 18, 1968, and widely associated with the executive leadership and vision of Andrew Grove, Intel's advanced chip design capability with a leading-edge manufacturing combines capacity.

In 2014, Hewlett Packard’s (HP’s) headquarters in Palo Alto, California partnered with SolarCity, a clean renewable energy solar provider, to outfit their headquarters with over 4,000 solar panels (Canales, 2014, para. 1). HP, a 75-year plus veteran of international technologies, understands the importance of creating and investing in sustainable solutions throughout its value chain. HP states: “We set bold targets to lead the IT sector. We are committed to sourcing 50% renewable electricity for our operations by 2025 and reducing operational greenhouse gas (GHG) emissions by 25% compared to 2015,” (“Living Progress,” 2017, para. 5). This commitment is not limited by HP to their products and services, but extends to, literally, their work environment. A small, but significant step to demonstrating this belief, is their project of installing solar panels over the heads of their top decision makers. “… [The] 1 megawatt system… is expected to offset more than 20 percent of HP’s current power usage onsite… [the] installation is expected to help HP reduce its utility power costs by approximately one million dollars over the next two decades,” (Canales, 2014, para. 1). To a company that earned a net income of 3.1 million in 2016 (“Cash Flow,” 2017) one

Preston (2001) cited early on of HP’s recognition of the need to combine environmental sustainable practices into its core business strategy and its commitment to becoming an ecological leader in the 21st century. The company’s leading sustainable efforts are illustrated through its installation of an EcoPOD next-generation data centre in Georgia, USA earlier this year which is ‘currently the most efficient data centre in existence and can decrease energy consumption by 95% in contrast to traditional services’ (Interbrand, 2012). Furthermore, according to the Hewlett Packard company website, the enterprise has also delivered on its environmental goals which included reducing the energy use of HP products and associated greenhouse gas emissions to 40% below 2005 levels by the end of 2011- the company reduced it to 50% and accomplished it nine months

Employees are more engaged when they feel that their efforts are directed toward a vision they can believe in. Share the company’s vision and goals with employees, and inform them about the organization’s strategy and challenges. Let each employee know how his

Most often, employees are given the opportunity to provide their input through meetings, surveys, and interviews. In turn, the organization provides information about its objectives, mission, expectations, and new programs and strategies through activities and written publications. This formalized form of communication provides consistency and clarity; communication can flow more easily and freely. Recently, many companies have introduced the use of private websites and social media to give employees up-to-the-minute information updates.

The EPA considers a 200 miles stretch of the historic Hudson to be one the largest Superfund sites in our nation.

7. In addition, the Investor Relations team provides a regular update to the Board and feedback from meetings held between executive management and institutional shareholders. The Group’s brokers seek independent feedback from analysts and investors following the full and half year results meetings which is reported to the Board.

In recent years, the rising importance of employee voice has also resulted in the use of more creative and innovative forms of communicating employee voice. For example, ‘Ideas Street’ is a modernized version of the suggestion box where ideas are posted online to be seen and voted on by all employees. With enough votes, the idea then progresses to further consideration. Some organizations have also introduced graffiti walls, which unlike typical graffiti walls lurking in dark alleys, are official ones set up by the organization where employees can write down ideas and colleagues can see what has been written and add comments. It is important to note that there are also various informal mechanisms of employee voice such as day-to-day conversations between employees and management, emails, text messages, phone calls and social functions. The key thing to remember is that despite the many forms of employee voice, they all strive to achieve the same purpose, which is to give employees the opportunity to air grievances, share ideas and make suggestions while at the same time providing the organization an insight into what their employees think and how they can improve on organizational decisions.

Employees are encouraged to share with each other on the lessons learned from project and events through debriefing sessions.Company also reward employees through several different variable-pay programs. Employees have these stock as part of their benefit. This helps to retain employees and motivate employees to work harder. Moreover, company also provides educational forums so that staff can discuss and learn about different topics that interest them.

Intel, also known as Integrated Electronics, is a company that manufactures and sells various types of electronic equipment and hardware. It was founded by Gordon Moore and Robert Noyce in 1968 and has since grown to be a commonly used consumer brand. Intel must ensure that its products are consistently well-made, especially when its products affect the consumer’s experience with the technology he or she is using. Because Intel must implement quality in a wide variety of products, the best practice for the company is to have a physical separation between its departments and to focus on the quality of each individual aspect of its product creation; this will allow each department to specialize in their work functions and allow the company to separate each task effectively.