Intellectual Property Rights And The Online Gaming Business

Online gaming is a huge market and everybody is trying to get a piece of the action. If the company lacks a strong marketing plan, the online venture could have a severe effect on the company.

U.S. On-line gaming users have showed a significant increase in the size of its audience during the past year as consumers increasingly opt for cheaper entertainment alternatives. The On-line gaming category attracted 87 million U.S. visitors in May 2009, up 22 percent versus the prior year. Below is a table of On-line gaming sources that shows the change of their total internet audience over a one-year period.

Online gaming is big business these days, with thousands of people connected to each other every

This competitive analysis was conducted to aid in the development of CanGo, an online gaming website. This analysis focused on three competitors: Big Fish Games, iWin.com, and Pogo.com.

Lewis Galoob Toys, Inc. v. Nintendo of America, Inc. (1992) was a court case which revolved around whether the software altering a copyright protected game contributes to copyright infringement from the fair use and creation of derivative work perspectives. Nintendo of America, Inc. (later in this paper referred to as Nintendo) primarily markets and sells home video games hardware systems along with compatible video game cartridges. On the other hand, Lewis Galoob Toys, Inc. (later in this paper referred to as Galoob) is a US based company which sells and markets toy products and is best known for distributing Game Genie in the United States of America. Nintendo sued Galoob on the grounds of copyright infringement and the creation

It is clear that the online gaming industry is legal under international law and in the case of these documents it is also clear that the rule of law was not allowed to slow down a rush to try to win the war of public opinion.”

Corporations that move into China have long recognized that internet censorship is a fact of life. In 2006,

Carsten (2014) claims that by maintaining the ban on foreign media usages like YouTube, the profits of Chinese domestic IT industries or Internet websites would expand. For instance, WeChat, one of the most successful mobile app in China, has 549 million monthly active users while the government blocks the usage of Facebook Messenger which owns 600 million monthly active users (Kosoff 2015). On the one hand, the Chinese government prohibits the use of western websites, while it encourages domestic IT industries by incentives to enlarge their markets (Lu 2015). On the contrary, the economic advantages would be stuck above the certain level, because oversea organisations are lack of access to the Chinese domestic companies to exchange their information. The great western IT industries such as Facebook and YouTube lust to make trade communication with China, since China is the most powerful economic advantageous market within the huge population. Once the media were opened in China, more people could exchange or advertise their commercial information and products with foreign industries which it helps middle classes in China to enter the global trading (Kalathil 2001). Furthermore, if the influential foreign IT industries prefer to make a business trade within Chinese companies, they would aid and invest the companies, so it leads the prosperity of the Chinese economy (Kalathil 2001).

Every industry must work within the confines of the law. It should come as no surprise that the video game industry is not immune. Common red flags like Copyright infringement, using the likeness of others, or 1st amendment concerns, are volatile problems that can hinder the progress with any studio. Learning how to identify major issues such as these can help a company avoid legal ramifications in the long run. Three interesting cases that highlight these issues and can be used as great examples are: Tetris v. Xio, Davis/Dupree/Keller/Ferragamo v. Electronic Arts and Schwarzenegger v. Entertainment Merchants Association.

The legal issues faced by the video game industry include trademarks, copyrights, licensing, online ownership, revenue recognition and demands of

The introduction of emulators created to play illegally copied Nintendo software represents the greatest threat to date to the intellectual property rights of video game developers. As is the case with any business or industry, when its products become available for free, the revenue stream

Description of cultural attitudes towards and presumption about whether a person can own words and knowledge. Indicate if modern trends such as globalization and easy access to information affected these and give consideration as to whether are also applicable in an organization. Also indicate if the presumptions hold true in ones career as an employee of the organization and how may this essay be relevant to ones work.

The Alibaba group has thrived in the Chinese e-commerce sector from its inception in 1998. They currently account for over 70% of online shopping in China and delivered annual revenues of $636 million in the 12month period ending June 2009 (case p1-2). Alibaba’s successes are due to multiple factors that have allowed them to create corporate advantage, and thus establish market leadership in China (Case p1). The configuration and coordination of Alibaba’s

Development in technology brings many things that people don't have many years back. One of these things is online gaming that is provided by the internet.

Online gaming has grown rapidly around the world over the past several years. While many developing countries from the west have initiated much more developed and modern technology to help enhance gaming capabilities and their market, few eastern countries like Korea and China have lead the world in the developments of online games. The fast and high developments of online games in these eastern countries are so broad that it’s even part of their growing culture. Dal Yong Jin states, “Korea’s rapid growth in the online game market has been unique in terms of the growth of its domestic online game industry, the dominance of its local games in the global market, and the degree to which its youth culture is embedded in online gaming.” Not only does the gaming culture and economy in Korea benefit themselves, but also affects the U.S. and many other western countries in terms of the global game market and it’s expected rapid growth in the near future. Around 2006, the online game market was estimated to be valued around 4.98 billion dollars and has grown to as much as 11.88 billion dollars in 2011. Contributing to about half of that value was the Asian market with Korea instituting the largest and most viable market in the world. With such a rich and growing sector in the global market, online gaming has become an expanding form of entertainment that has turned from being just a leisure