Intel's Mobile Strategy 2014

1659 WordsMay 2, 20167 Pages
Intel’s Mobile Strategy in 2015 and beyond Introduction Intel’s mobile strategy beyond 2015 is a critical decision that must be considered in its long term characteristics. By the end of 2014, the company had to reengineer its innovation formula in order to stay in the market and be able to develop lasting solutions to its most critical challenges. The company had fallen on its face with the plummeting of demand for its Notebook products and was making loses that were running into billions of dollars. This was neither sustainable nor acceptable for a company that could as well be considered as a giant in the industry (Atif, 2013). The company had to rethink its earlier decision of not investing in tablets in order to better evaluate the general position of the product in the market. This not only enhanced the position of the company but also influenced the organization to better respond to the needs of the present. One of its key decisions was to begin developing business relationships with companies in the market in order to also enhance their network into markets that had previously been left unattended. This was not only a significant step in the right direction but a very critical elevation of the company’s working formula to include external competition that would enhance growth in the long term. In line with this argument, the purpose of the paper is to discuss the impact of poor innovation and the influences of competitive environments in the promotion of a

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