Intel's Mobile Strategy 2014

Moreover, analysis using Day & Wensley’s model identified that Samsung could achieve competitive advantages within the tablet sector through their superior skill in innovation and information technology. In addition, their superior resource in global strategy and strategic alliances also contribute to gain the advantages. These allow Samsung to provide the differentiated product, superior customer value and cost reduction. However, Samsung’s disadvantages of key industry success factors: relative weak brand preference compared to the market leader and inferior battery life. Samsung would benefit in building additional superior skills and resources that it could generate the sustainable and further competitive advantages.

Because we started out strong with creative and innovative designs in the mobile market, there was a chance we could have kept our dominant design. However, we lacked management of technological innovation because we did not keep up with the technological cycle by “birthing” new technology. We needed an innovation stream to protect our company from competitors. Instead, technological discontinuity came into play; discontinuous change overtook us with design competition and our dominant design fell behind. We fell into a technological lockout when companies like apple advanced their technology to touch screens and Google used speech-to-text features. We kept using our trackballs and keyboards. Incremental change only kept feeding our competitors improvement while we lagged.

In addition, companies such as apple and Google should not relax. As with Nokia in the mobile industry, these companies will lose their leadership position while acknowledging steps they can take to prolong their success. First, companies must continue to innovate and invention in order to improve the opportunities for the emergence of highly sophisticated technologies from within. Second, big companies should keep a track record for creators and big companies should work with innovative start-ups. Finally, successful companies must innovate continuously. They should not be afraid of imitation. If Nokia immediately develops its products like iPhone, it will not reach that

Issue 02: Apple is a wildly successful company that generates billions of dollars in profits every year. This is one of the strongest examples of how a company with the right strategy, great products, a strong leader and the willingness to take some risks can become vastly successful. The market in which Apple is strong has intense rivalry for market share. Apple is challenged with staying ahead of its competitors and maintaining long-term relationships with its customers. In order to stay ahead of the competition Apple is forced to keep product innovation a top priority. I would maintain a Blue Ocean Strategy to market our product and maintain our competitive advantage (McGraw-Hill Irwin, Page 152). The company has a strong and loyal customer base which will allow Apple to concentrate the focus to highlighting the features of our products. I will not focus on what our competitors can and cannot do; I will focus the attention to the benefits of having Apple products. Strategic marketing campaigns highlighting the different uses and features of the popular iPhone and iPad will headline the campaign.

This shows that a product development strategy for entry into a new market is successful; it may lead the company into introducing more innovative products into the same market or parallel markets, such as in the introduction of iPhone into the smart phone market, and most recently the iPad into the slate PC market.

Apple’s iPhone and iPad has gained a large share of the smart phone and computer tablet market.   Mitchell (2011) noted that competitors have released their own versions, and almost overnight, a new technological commodity has become a competing force in the business world. Apple has introduced many innovative features and has redefined the mobile-device and computer tablet landscape forcing the competition to evolve and play catch-up in many cases (DesRosiers, 2010).

Today in this modern competitive business world, technology is moving very fast. New trends and new players are emerging with very fast pace in technology sector. And this is one of the key challenges Apple would face in coming future to find the way to remain top and sustainable company. Lack of innovation in Apple’s products, making it hard for Apple to have competitive advantage over its rivals. If Apple wants to be market leader and has competitive advantages over its rivals, Apple needs new products, not new designs for old products (Jay Yarow, 2013). Android and Microsoft Eco systems are the biggest challenges in coming future for Apple and may soon give Apple a run of its money.

The ever-changing marketplace in the business world imposes greatchallenges for the company to maintain stability, productivity andprofitability in the industry. In order to keep track on the competitiveenvironment, every company should develop innovation to acquirecompetitive advantage. However, acquiring just a competitive advantage willonly be for the meantime due to the fast development of technology, totalmodernization of the market and rapid changes of customer preferences.Innovators shall foresee these factors to combat with its competitors for it tobe successful, making innovation an essential factor for company growth.Innovations do vary in many

Apple’s intensive strategies for their growth supports the firm’s ability to maintain their strong position in the global market. For Apple to maintain their position as the leading global mobile company they need to continuously produce new and improved products. By apple doing this they will have to bring out new product which are not related to their current products, for example when the brought out the apple watch it was not like any products which they already had so it was them being diverse in a new market. In order for Apple to survive in such a competitive market such as the mobile market they need to be able to consistently out do their competitors such as Samsung. They will be able to achieve this by developing their current products and releasing new versions of these products and improving them as far as possible. This will allow them to have a more diverse audience of customers to aim at and attract. For apple it is also very important that their perception of the customers is good and they have a positive image. This is important because if the perception of them is poor then their are many alternative options. This is also

Organizational ImpactOrganizations use innovation and creativity to transform, reinvent, transition and modify the services and products they offer in order to accommodate the market needs and demands. Change is difficult for organizations that do not have innovative programs or think innovation to be an important advantage and ingredient for growth and profitability. Innovation is necessary to make the transitions and modifications to the business strategy which result in competitive advantage, meeting and exceeding the expectations of the customers and ultimately existence. This paper will examine the impact of innovation on Apple, Microsoft, Nike Inc. and describe how each company's strategy, processes, products, and or services have

Keeping up with the industry and consumer tastes is especially important in rapidly changing industries such as the technology industry, as without staying at the forefront of development and innovation, it will be very hard for businesses in this industry to stand a chance of competing. In the technology industry as with biological species, it’s all about adaptability. If you can’t adapt, then you will be erased by history. A perfect example of this is Blackberry, which in June 2008 boasted shares topping $144 that are now only worth $6.50. BlackBerry’s failure to keep up with Apple and Google was a consequence of errors in its strategy and vision. First, after growing to dominate the corporate market, BlackBerry failed to anticipate that consumers — not business customers — would drive the smartphone revolution. Second, BlackBerry was blindsided by the emergence of the “app economy,” which drove massive adoption of iPhone and Android-based devices. Third, BlackBerry failed to realise that smartphones would evolve beyond mere communication devices to become full-fledged mobile entertainment hubs. BlackBerry insisted on producing phones with full keyboards, even after it became clear that many users preferred touchscreens. When BlackBerry finally did launch a touchscreen device, it

The phone starts ringing, we 're going to pick it up and when we touch it, the ringer volume smartly goes down! Yes! Today a company like Apple could make this kind of cellphone. To complicate the landscape, the smartphone is not the only device at stake; tablets and eBook readers are emerging as key components of the mobile universe. Apple is a big company with several products and services that provide along with products. Each product has its own market. It is possible to use multiple factors and combine related statistics for analyzing a company with different product.

Firstly, the average lifespan of the product is shortened. In particular, it impacts sharply on technological products such as mobile phones, tablets and laptops. For example, in the past few years, one mobile phone could have been used from two to three years or more, but now, with the rapid change of technology, customers may change their mobile phone after one year or a few months or even when some famous brand names release their latest version such as Iphone and Ipad of Apple, or other products of Samsung and Nokia. According to Giachetti and Lampel (2010), in each particular situation of the UK market, each product technology may fundamentally change the way of using mobile phones of customers from the market point of view. However, from the technological perspective, it may make competitors’ products become obsolete or radically reduce the competitiveness of those mobile phones that do not integrate with new advances. Furthermore, the rapid change of technology poses many pressures for firms on making strategic decisions for their new product. An important requirement of a new product is that it has to be consistent with consumer tastes, and even after a company has decided on a strategy for a new product, they may then have to adjust their product strategies to be suitable with the lastest change of market and competitors. Giachetti

Then, Apple do a research on what people want on the phone and there come out the result that customers is expecting the phone that have function of PDA and function like portable minicomputer. In the same year, the world was shock with the new smartphone, iPhone introduced by Apple with the very strong point of different with their competitor. Apple places the iPhone as versatile, convenient, value added devices for personal and professional use. With only2 years, Apple has gain 18% of the market share which put them in 3rd place among all the smartphone company, then in 2011, even their market share is decrease to 13.8% which put them in second but there have a grow in sales for 250% from 2008 to 2011. The success of the apple is come with their positioning strategy.

Another key strategy is to identify market trends for products and services being offered to customer behavior. Industry trends alone tell part of the story. For example, Apple 's iPhone that launched in 2007 has been dealing with steep competition with Samsung 's Galaxy and Microsoft 's Surface because the market trend for such devices is allowing users to have more control customizing phone features. A recent article in Forbes compared this trend with the teen demographic of users stating that teens are moving away from Apple because of its limited flexibility to the other, more dynamic platforms (Forbes, 2013). Apple lost significant market share with new users by not adapting to changes in the market and the emerging market disruptive technology being presented by Google, Samsung and others.