Interaction: Sales and Ce Manager

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Front Office Interaction with Other Departments in the Hotel
The front office staffs interacts with all departments of the hotel, including marketing and sales, housekeeping, food and beverage, banquet, controller, maintenance, security, and human resources. These departments view the front office as a communication liaison in providing guest services. Each of the departments has a unique communication link with the front office staff.

Food and Beverage Department
Communication between the food and beverage department and the front office is also essential. Some of this communication is conveyed by relaying messages and providing accurate information on transfers, which are forms used to communicate a charge to
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It is also the front office’s job to make a good first impression on the public, to relay messages, and to meet the requests of guests who are using the hotel for meetings, seminars, and banquets.
The guest history is a valuable resource for marketing and sales, which use the guest registration information to target marketing campaigns, develop promotions, prepare mailing labels, and select appropriate advertising media. The front office staff must make every effort to keep this database current and accurate.
The process of completing the booking of a special function (such as a wedding reception, convention, or seminar) depends on the availability of sleeping rooms for guests. The marketing and sales executives may have to check the lists of available rooms three, six, or even twelve months in the future to be sure the hotel can accommodate the expected number of guests. A database of available rooms is maintained in the property management system by the front office.
The first guest contact with the marketing and sales department is usually through the hotel’s switchboard. A competent switchboard operator who is friendly and knowledge- able about hotel operations and personnel will make a good first impression, conveying to the prospective client that this hotel is competent. When the guest finally arrives for the function, the first contact with the hotel is usually through the front office staff. The front office

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