Interactivity And The Use Of Ugc Are Tools That Media Companies

News organizations that report on stories in a fair, balanced and ethical manner are essential to the functionality of this nation. A citizen’s ability to make well-informed decisions hinges on a news organization’s ability to relay the most accurate information regarding the state of the nation, the changing condition of communities, and adjustments in the government. Journalism is no longer a one-sided conversation. Journalism is an interactive process that allows for readers and viewers to create a dialogue with journalists by utilizing mediums such as social networking sites and comment sections. Audiences have a say in what stories get reported and how news stories are presented to the masses. When news organizations fail to cover all

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

In the past twenty years, the United States media has transformed from a broadcasting to a narrowcasting media. Each method has its unique differences, with one being the amount of bias from each source. Narrowcasting specifically, can greatly affect the media’s ability to influence public opinion.

The discourse community of broadcast journalists is a broad community, but can be narrowed down to smaller groups. As a discourse community journalist come in as novices, but carry the opportunity to ascend in their profession, to become an anchor for a national news network. The fundamental goal of journalists is to educate the public with events that take place daily, both domestically and internationally. With this fundamental goal at hand, news networks run astray, to where they begin to host biased opinions, with means to draw in a certain audience. These biases are presented by the networks reflect a political bias, religious bias, and social bias that can impact the facts of the story

The national media is instrumental in allowing the electorate to develop opinions about contemporary issues. The media is incredibly influential and its power can be wielded for the benefit of all, or it can become a detriment to society. Some media outlets seek to sensationalize the news, sacrificing informing voters in favor of the bottom line. It is through people and organizations who seek to provide the most accurate and impartial view of an event that popular sovereignty gains much of its power. A commitment to informing the public, even when the information conflicts with a writer’s social and political philosophy, can be a difficult one to maintain. Yet, reporters uphold it everyday. This can be seen in the news site CNN (Cable News Network), which is known for having a liberal bias. Despite said bias, it does not shy away from portraying Hillary Clinton, a democrat, as a flawed candidate in an effort to be unbiased. Such a commitment is essential to creating a political and social dialogue in our nation, and as the saying goes, “when dialogue fails, democracy fails.”

The media in the United States of America has grown on a massive scale in the form of the Liberal Model. This of course entails market-dominated practices and professionalization in journalism in all adequate media aspects. The First Amendment has provided the American citizens with the freedom of speech ever since it was established. This privilege is very evident in today’s society as news media on all sides of the political spectrum gets mass amounts of coverage throughout the country. The U.S. observes never-ending debates going on in the political atmosphere everyday because of the countless issues occurring in the country including the management of the economy, handling of taxes, and many more. Although it is nearly impossible for the media to please everyone in society as a

Robert J. Samuelson’s factual article, “Picking Sides for the News,” is an essay that describes the different views and opinions on American news by American citizens. Samuelson claims that most Americans see people in the news business as “sloppy, biased, and self-serving.” He states that the news industry is divided by political views; Republican and conservative, and Democratic and liberal. Based on your political standpoint, you may find different news stations more supportive than others. Samuelson shows support to his viewpoint that many news companies “make news rather than just report it.”

Using Media today has become a way of life for people all across the world. It is a way for people to stay informed on current events, form opinions on hot topics, as well as determine their political affiliation. Because the media has become such an influential tool, it is important to eliminate bias in order to allow people to develop their individual opinions and become educated members of today’s society. By creating more diversity in journalism, having a more open mind about certain topics, and forming a new mold of media coverage, Americans can create an unbiased source of media that will encourage a more independent and intelligent society.

U.S. adults spend, on average, over 10 hours everyday consuming media. Media is everywhere around us, whether it is the internet, television, newspapers, or even the ads that you see outside everyday. Americans are surrounded by media and it is practically impossible to avoid media for the average American. For the most part, we look towards media to make sense of the senseless, and to show us what the difference is between the lies and the truth. Many Americans feel as if the media would never skew from the complete and utter truth. But, that is a false assumption, the media, like everyone else has an opinion on topics and many times they use their great voices to make the consumers develop the same opinion.

How stories are written and where stories come from also a major force of media bias, this bias comes from how and where journalists get sources. Good, knowledgeable, well-connected sources are hard to come by, so when journalists get access to such sources, they often return to them again and again for comments on stories. This is problematic as, “this journalistic inclination toward certain routine sources might result in a bias in terms of the framing of the event and an imbalanced coverage” (Reich; van der Meer et al.). When journalists return consistently to the same individuals for comments on stories, the viewpoints of those sources get saturated in the media. These source’s opinions, thoughts, and perspective on the events in the news get more representation through media, causing a bias via overrepresentation of a single viewpoint. Another way sources bias media, is who journalists seek as sources. Journalists seek out influential, well connected, and powerful individuals to be sources. This is in no way a bad practice, as journalists want people who are involved in newsworthy events to be informing what the public knows, it can also lead to bias. The media controls what events are covered, in which way, and when. The people of the United States rely on the media to inform them about the happenings of the day. The voice of the media is powerful in its gatekeeping role. If information or commentary about happenings in the world

In the mid-twentieth century, the news media were one of America’s most trusted institutions. The 1956 American National Election Study (ANES) found that 66% of Americans thought newspapers were fair, while only 27% said they were unfair. These views were bipartisan, with 78% of Republicans and 64% of Democrats viewing newspapers as fair. When the Roper Organization asked a similar question about network news in two 1964 polls, 71% and 61% of the public thought it was fair, while just 12% and 17% thought it was unfair. In 1973, when the General Social Survey (GSS) began regularly measuring con dence in various national institu- tions, only 15% of respondents had “hardly any” con dence in the press.

Until the 1980s, the control of the media was in the hands of the national government. From then, the control shifted to private outlets and by the 1990’s, there were more than fifty multinational companies who controlled it (“Mass Media”). Today, only about six major companies control the larger fraction of media in America (Williams, Par. 1). Norman Solomon wrote in the New Political Science Journal that most reporters and editors work for just a few huge companies. These journalists and editors are on the payroll for “mega-media institutions”, of which, only about six exist (Solomon 297). How much will the public learn if these companies generally control the output of information?

Reliance on the media for news and ideas has always been prevalent. Now, it’s not uncommon to switch on CNN to view the opinions of political commentators on a certain issue. But does the public know who those “political commentators” actually are and what they represent? This is where the term, “Media-Lobbying Complex” comes into play so the viewers can know the other interests of these frequent faces of opinion in the media, who hide behind the First Amendment to defend their opinions.

INTRODUCTION In the study of mass communication, there has been a continuous debate about the more or less powerful effects of the media on the public.1 Instead of reviewing these positions and their empirical claims, this chapter examines in more general terms some properties of the social power of the news media. This power is not restricted to the influence of the media on their audiences, but also involves the role of the media within the broader framework of the social, cultural, political, or economic power structures of society. In order to focus this discussion better, I limit it to the news media, and in particular to the press, thus ignoring

The public receives a growing percent of their information online. Furthermore, as Lauterer (2006) noted, community newspapers, because of their size, are actually uniquely situated to experiment online because their lower cost portends lower potential costs for online operations. It should be noted, that the small size of community newspapers also provides a clear potential detriment for online experimentation as well. The staff may simply not have the time or expertise for website experimentation. Digital interaction also places community journalists in a potential conundrum as it relates to both gatekeeping and interactivity theories. Community journalists could engage in the type of frequent interaction online that seems to occur in local media using more traditional forums (Lauterer, 2006). However, increased interaction takes time, and the small staffs at community media outlets (Kirkpatrick, 2001) could make that challenging. Interaction might take time and resources away from more profitable measures linking that would seem to place interactivity theory and gatekeeping choices potentially at odds.