Intercontinental Hotel Groups ( Ihg ) Is One Of The World 's Most Popular And Leading Groups Of Hotel

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Intercontinental Hotel Groups (IHG) is one of the world’s most popular and leading groups of hotel and resort chains in the luxury 5-star segment category. Juan Trippe founded it in the year 1946. Since it’s foundation, Intercontinental has become one of the most recognized brands with over 6 years of expertise and it’s chains in more than 60 countries around the world. The IHG group has done responsible business over the years by using the IHG green engage system which is the online sustainability management system; helps in the consumption of energy, water and reducing waste; providing advantage to their hotels by using fewer resources. Interpreting the Strength, Weaknesses, Threats and Opportunities of the company using the SWOT analysis tool will provide an in-depth knowledge of the company. There are several strengths of the IHG group such as it has a strong management base resulting in the long-term growth and success of the company. They offer unique amenities and facilities in their hotels in different regions, which competes them with the other leading hotels. Intercontinental Hotel Groups (IHG) is also one of the most recognized chain with their brands include Intercontinental Hotels and Resorts, Crowne Plaza Hotels and Resorts, Hotel Indigo, Holiday Inn and Holiday Inn Club Vacations, Holiday Inn Express, Holiday Inn Resort, Stay bridge Suites, Candlewood Suites. This shows that they have a clear brand image. They also target variety of travellers from various

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