Intercultural Communication Essay

2705 Words11 Pages
Intercultural Communication in a Global Workplace Wilhemenia M Maxey

Hana, A Joint Venture Between
Health Snacks and Toka Foods

March 09, 2013

Professor Marcus Payne
Trinity International University

The world consists of different countries. Every country has its own unique culture. People come from different countries have different belief and different customs. But with the globalization increasing, world is becoming smaller and smaller. Different people from different countries start to mix and live together. So to get better communication with different people,we should respect and understand different cultures. So I will analyze this case by using concepts in the field of intercultural communication.
In this
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Health Snacks had initially sent an engineer from production and one from packaging; both in their thirties with no international experience. The two engineers took detailed reports, diagrams, and illustrations with them. They knew the technology inside out, but the Japanese thought they were too young, they were not qualified to sign the agreement. So the Japanese, while asking many questions, did not move towards any agreement. Snacks could not answer questions relating to projections of production and sales, the Japanese became impatient. The two engineers found the talks tiring, and sitting across from a team of eight Japanese managers’ were intimidating and exhausting. Furthermore, the Japanese repeatedly asked the same questions.
When Mr. Carter objected to Mr. Ota’s going to be promoted to President of the joint venture. He first informed Mr. Sony directly that he objected to Mr. Ota. At the same time, he proposed Mr. Katsuki for the position and gave his reasons for his choice. This was the evidence for his low context culture. And then he became aware of the culture difference in Japanese culture; so he changed to adjust to it. He carefully worded his opposition to Mr. Ota and his suggestion of Mr. Katsuki.
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