Intercultural Communication Through Photo Shopped Images
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Research Essay: Intercultural Communication Through Photo-shopped Images
Intercultural Communication ? PCM 330
June 9, 2016
Intercultural Communication Through Photo-shopped Images
Fashion magazines, general women?s magazine and advertisements for beauty products use Photoshop regularly and emphatically to make woman look thin, blemish free, and generally aligned with the familiar American standard of female beauty. By featuring digitally altered woman on their covers and within throughout their pages, these media outlets are promoting this unattainable standard of beauty to woman all over the country on mass. By using Photoshop to erase any fat that might exist on a woman?s arms or thighs and any wrinkle under a woman?s eyes, they create a landscape in which woman rarely see images of other woman who look like them or anyone they know in the media. This use of digital manipulation creates a lack of real images of real women associated with beauty. According the video lecture What Is Culture, a major role of popular culture is to ?give you identity what it needs when it needs it? and the fashion media is failing is failing to do this for American women (J., 2009).
Of course, popular culture is a major method of intercultural communication and our relationship with it is very complicated. Many people respond very differently to all forms of popular culture in varying situations and contexts.