Intercultural Communication Through Photo Shopped Images

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.

Popular culture is a fusion of interest and activities that groups of people share. merely, anything that has to do with entertainment is popular culture, such as Movies, TV shows, actors, singers, toys, games, sports, clothes and the list continues. In many ways, popular culture touches every aspect of our lives. It plays such a major role in how our society views the world and how we perceive everyday things. Pop culture has a way of effect our lives no matter what we do to thwart its’ influence.

By taking a different approach and using comedy and entertainment, Tina Fey has brought people together to understand the important topic of body image in a way people will listen. Body image for women has been a major issue in our world and there has been little change to stop it. “‘Why can’t we accept the human form as it is?’ screams no one. I don’t know why, but we never have. That’s why people wore corsets and neck stretchers and powdered wigs” (142). Everyone wants perfection. Everyone wants what they don’t have. No one is perfect. Everyone has flaws. If the world cannot accept this, people will continue resorting to modified images to produce this “ideal beauty.” One of Fey’s more interesting stories is when she talks about photoshop. Photoshop is a tool which contaminates how people see the human body. But this “perfect body” is intangible. Fey states that everyone is beautiful, and it takes a strong society to believe it. “Photoshop is just like makeup” Fey states, “when it’s done well it looks great, and when it’s overdone you look like a crazy asshole” (142). She relays on the idea that we are taking away the reality of our bodies when using photoshop. Fey’s attachment of a joke with the large and complex idea that photoshop dehumanizes a person is what keeps the reader captivated with the story and wanting to know more. Fey is able to reveal that a picture is an alteration of the true beauty of a person when put through photoshop. The reader is therefore able to assume, beyond all of her funny jokes, Fey

The dove beauty campaigns are again a perfect example of this, as they depict a digitally altered photo of a woman being presented on a billboard (Tpiper). Depicting a remarkable transformation of an ordinary woman, this video shows a billboard model being produced through means of excessive makeup and hair styling in conjunction with digital editing after the photo was taken. This woman is not natural. She has pounds of makeup on her face, as well as photoshopped touchups, and yet she is perceived by the public as the standard of beauty. Nobody is able to compare with such a carefully sculpted face, and therefore this establishes unrealistic expectations

In the documentary “killing us softly 4”, Jean Kilbourne discusses the toxic environment that leads to the dehumanizing of females. She goes into intense details on how females have been misrepresented in advertisements over the years. She explains that in advertisements, females have been subjected to inhumane ways such as being a product of sexually expressive methods. Even though in recent years men have been subjected to the same media exploit as women, Jean Kilbourne expresses that it is not as half as bad as what women have been going through, and it is now worse than ever. Jean Kilbourne also expresses how Photoshop is the newest tool in promoting women. Using Photoshop as an advertisement tool allow authors to make women look unrealistically slim.

Photoshop is known to fix even the slightest imperfections. This sets impossibly high standards for what women expect for themselves. Photoshopped images are destroying America’s body image. The media sets up high beauty and body standards for women. The media takes beautiful women and tells them they are not beautiful enough. Being beautiful nowadays is having a face covered in make-up, being “skinny” is having a thigh gap, and to be perfect is to have no flaws. Women need to start realizing they are beautiful with their flaws, but it’s a hard process to love your flaws and imperfections. Dove made a commercial about loving something as simple as your curls. A handful of young women (ages 5 to 11) were asked about how they feel about their

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Throughout history women specifically have felt the need to change their physical appearance in order to be accepted by societies beauty ideal. Social media has influenced women to believe that the word “beauty” defines the outward appearance according to the internets definition — “beauty is a combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially the sight.” The definition itself allows anyone to mistakenly interpret the word “beauty” to determine whether or not the physical appearance is attractive enough to be considered beautiful. There are so many emphasis placed on a person’s physical appearance that makes one “beautiful" and “desirable" such the numbers on a scale or measurement, youth, color of skin, etc., but for those who do not meet the media’s ideal expectations are judged or ridiculed. Social media perceives a strong influence on women and what people define beauty to be, but realistically, humans are built to be compelled by enhanced images that are presented in advertisement that create an illusion and fantasy that people admire. The ideal physical appearance that is propagated tends to connect with numerous organizations whose profits promote cosmetics to illuminate facial structures, photoshopped images of famous figures seen in magazines or ads, and cosmetic procedures including liposuction, breast enlargement, and plastic surgery to attain the perfect body ideal. With the continuation of women believing in

Mass media falsely claims to be an advocate for self-acceptance and the idea that every woman is naturally beautiful, while it simultaneously uses Photoshop to erase all trace of that natural beauty—imagine how much they would Photoshop women if they did not extol real, non-enhanced, beauty! The women in these digitally improved photos look, quite frankly, as real as Barbie and her friends, and few women actually believe that the women in the pictures look that flawless in person. However, these pictures have the power to make any woman, including those in the pictures, feel inadequate because she is not as “attractive” as a Photoshopped image, the power to make a woman detest herself

Altered Images in the Entertainment industry are famously used across the globe for advertisements in magazines, internet, and advertisement boards. Everywhere you see these hot babes with perfect skin, beautiful hair, and just the perfect image while you see these manly guys with 5 abs. However in reality they are altered images that have portrayed women and men in the wrong light and are very disgusting, crude, and disgraceful. Not only that but real people have started to think that this is what pretty looks like and they start to strive for it. Women have become depressed over the fact that they don’t look like that or that they can’t succeed.

Adverts use Photoshop to enhance female features and to get rid of any traces of flaws, thus creating a perfect image. Rekha & Maran’s (2012) findings indicated that exposure to media depicting images of a thin ideal body related to body images for women. According to their research, using a survey, 76% of women desired to have smaller body sizes then their current size because of the pressure of advertisements’ ideal body image. They concluded that the inaccurate perception of appearances in adverts leads to woman’s low self-esteem and increase body dissatisfaction among themselves (Rekha & Maran, 2012). The models used in advertisements often represent role models for a number of teenagers and women. Therefore, their appearance can have an impact on the women who look up to their perfect figure. Similarly, Gangopadhyay stated, “Female models are shown to look perfect and in effect inspire the women to try hard to attain the all-important standard of beauty and perfection as set by the visuals of the advertisements” (2011). In effect, media is creating unattainable beauty standards that are becoming the norm in society supporting the media ecological theory, that media does influence and shape our attitudes. In this case, attitudes on the ideal body image is being directly influenced by the thin depiction of women in

Every single day when I wake up in the morning, one of the first things I do is look at myself in the mirror. Am I skinny enough? Is my skin clear enough? Do I look like the girl from the magazine I was reading yesterday? No. I don’t. But I’ll keep asking these questions each and everyday because that is what the media tells me I need to look like. Because if my waist isn’t small enough I’m not pretty. Because if I have cellulite on my legs there’s something wrong with me. Because if I don’t slot into this unattainable standard. I'm not beautiful. Airbrushing and photoshopping models in pictures to display through media is something that frankly speaking is appalling. We are alienating beautiful human beings because of the media’s dictations on what we should look like. I am sick of being brainwashed to the point where all I can ever seem to do is single out the ‘flaws’ in myself. If we display, real, beautiful, raw pictures of people in media then so many problems caused by this would no longer exist.

To what degree does photoshopping affect society? Vanessa Friedman’s “Don’t Ban Photos of Skinny Models” offers the simplistic rationale to celebrate all body types rather than cast out any one case, as the new mayor of London, Sadiq Khan, would accept it. As the chief fashion critic of the nation’s most culturally influenced daily newspapers, Friedman pulls an enormous measure of weight in an industry notorious for its business traditions. After studying the article by pinpointing logos, ethos, and pathos, I have come to the conclusion that the students in the University of Texas at Arlington would be concerned with the detrimental factors that parallel photoshopping, and would recommend publishing it to The Shorthorn.

The term ‘popular culture’ holds different meanings depending on who’s defining it and the context of use. It is generally recognized as the vernacular or people’s culture that predominates in a society at a point in time. As Brummett explains in Rhetorical Dimensions of Popular Culture, pop culture involves the aspects of social life most actively involved in by the public. As the ‘culture of the people’, popular culture is determined by the interactions between people in their everyday activities: styles of dress, the use of slang, greeting rituals and the foods that people eat are all examples of popular culture. Popular culture is also informed by the mass media.