Intercultural Communication of American Tv Series in China

Richard Rodriguez article, “The Chinese in All of Us (1944)”, argues that many different cultures have contributed to making up the American culture. Rodriguez backs up this claim by sharing

Through David Letterman, Rudy and Ron’s fear as well as Edilyn’s confusion, Wallace examines television’s role in American culture especially in making pop culture. In fact, this

Television executive Lauren Zalaznick, gave a presentation called “The conscience of television” for TED Talk which she discussed past five decades of the highest standing shows on air. Zalaznick runs studies which go to great lengths on how the topics of television shows changed from decade to decade and how viewers changed the reason of watching based on what was happening in the world. Television’s conscious effects our emotions, challenges our values, and influences our views on the world by what we choice to watch.

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The exporting of American pop culture has been going on ever since America has become a big world power along with other countries. Sometimes we don’t know how westernized we are since it’s all around us. There are some positives to this export to other countries, but there is also negatives. Some negatives to the exportation of American pop culture are the misrepresentation of other societies, teachings of extreme beliefs, and the erasing of other cultures around us.

Popular culture is the artistic and creative expression in entertainment and style that appeals to society as whole. It includes music, film, sports, painting, sculpture, and even photography. It can be diffused in many ways, but one of the most powerful and effective ways to address society is through film and television. Broadcasting, radio and television are the primary means by which information and entertainment are delivered to the public in virtually every nation around the world, and they have become a crucial instrument of modern social and political organization. Most of today’s television programming genres are derived from earlier media such as stage, cinema and radio. In the area of comedy, sitcoms have proven

their culture. Television over the years has molded the minds of its viewers – young and

Television has, without doubt, received more attention from Americanisation critics on media globalization more than any of the other domains e.g. fashion, language. According to Tony Bennett (1999, p.207) the early 1960s represented the peak in the Americanisation of popular culture measured by the proportion of American material transmitted. Most analysists now agree that about half of Australian television scheduled is taken up with imports, with US material dominating the commercial channels and British programs comprising the bulk of overseas material broadcast by the ABC (Bennett 1999, p.212). In what is probably the most systematic comparison of international flows, Tapio Varis reported that Australia has seen a decline from 57 per cent of imported programming to 40 per cent in 1983, although the proportion of imported programs at prime time was slightly higher at 46 per cent. Although Australia’s proportion of imported television is high compared to the Western European countries (yet significantly lower than New Zealand), commentators have generally claimed that such imported programs do not attract

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It is important to note the following when evaluating China’s media industry: Public service television is an essential service to the community and cohesion of democratic societies aimed at the production, publication and distribution of a set of radio and television channels airing the diverse and balanced for all audiences, covering all genres and designed to meet information needs, culture, education and entertainment of Chinese society, spread their identify and cultural diversity, promote the information society, promoting pluralism, participation and other constitutional values, ensuring access for significant social and political groups.

Can T.V. shows be the reflection of our society or influence the behavior of the members of our community? Since 1936 when television broadcasting begin, it priority was to inform and to entertain our society; subsequently, a massive amount of rules and regulations were created to control the material presented in TV, which principal goal was to safeguard the moral and ethical standards of it time. Nevertheless, from its beginning to the present home entertainment television standards contents have change; likewise, the moral an ethics values of our society have change and continuing changing from generation to generation. TV shows from the 50’s, 80’s, and the present exposed many changes in the way human role are exposed, the language

The difference between the intended meaning of media texts and what the audience actually perceives can be shockingly different. Producers of media can do everything possible to force audiences to experience their work in the way they want them to, but in the end they still take away many different meanings even within the same audience. Stuart Hall outlines this in his encoding and decoding model. One of the most apparent examples of this is the television show South Park. The television show South Park is a media text with the producers’ preferred meaning of being decoded as joke or as being satire, but many audience members take an oppositional stance of taking it seriously. This is clear from the examples of controversy when South Park aired episodes focused on Scientology, red-headed people, and Islam. Through these examples it is demonstrated that the producers of media have less power compared to the audience in determining the meaning of media.

             Japan, that strange and exotic land in the east, has a complex and interesting history that has shaped and molded its culture into a very unique society today.  Of course their customs have influenced their entertainment, especially television and movies.  In a day and age where information is free to all through the internet and reliable postal systems these television shows, movies, toys, and comics have made their way all over the world.  The reception of