Interior and Exterior Concepts of Visual Merchandising

To encourage customers to purchase their products or items and spend more time shopping, retailers utilize numerous strategies. A couple of this technique may be promotions or sales. Another useful tactic to draw customers attention base on the retailers merchandising philosophy. Such strategies are recognizable the minute the customer or potential customer enters the store. Merchandising philosophy may include store design and atmosphere, product layout, price position, the line of trade, location, parking and customer service. It is fundamental for a store to have an eye-catching scheme to attract its customers. Nordstrom, as well as Neiman Marcus, are two gigantic departments stores

When customers walk into the store, they first try to adjust themselves according to the surroundings of the store. It is very important to get the customers attention.By viewing the setup and location of the store in relation to the shopping, Paco

Store layout, merchandise display and categorization is superb to facilitate easy tracing / location. Individual store managers have liberty to adjust merchandising mix to suit local taste and placing replenishment orders. Purchasing through central office to get maximum margins, low expense

Last of all, in Marion Nestle essay, “The Supermarket: Prime Real Estate” she states that supermarkets manipulate you on buying extra things you do not need. During her research, she realized there were a lot of different studies for designing the layout of the stores (Nestle 499-500). For instance; Stores do not use a lot of islands, they put certain things in the back of the store and put

The layout of the products is very simple. In most of the stores (in Vancouver), it has fixed layout with Men’s section in the basement or underground floors and Women’s on the top floors. They have inside elevators and escalators for accessibility to different varieties within. The products are assorted in a simple manner which makes it easy for the customer to find the required item. The store has sales associates to assist customers during the purchase process as well.

it. It is important to look at how easy the store is to get to, the environment of which the store is

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

"...several new [building] projects have incorporated zonal merchandising principles, including Rivertown Crossings in Grand Rapids, Mighigan, which...grouped some categories of stores by product line carried, and Park Meadows in Denver, Colorado...has grouped stores by customer lifestyle. Attempts to reconfigure existing centers around zonal merchandising ideas, such as the changes at Glendale Galleria in Glendale, California, seem to be successful as well." (insert book authors)

For this assignment, I decided to visit Target while I was in New Braunfels to examine how they use adjacencies within both their women’s and men’s clothing section. As well as, seeing the career wear section for both sexes and how it is merchandised for the shopper. The retail industry is the kind of business that has a very high level of competition. Knowing this, retailers realize the importance of these attributes and why they are needed in order to create an ambience that will attract the market they are targeting. Merchandisers have strategically placed items together in hopes that shoppers will choose to grab that cardigan because it would go perfectly with the lace top that is placed next to it or that pair of leggings because it

People don’t realize how much effort stores put into designing their store layout. They use different techniques like some having a small store so they can stock put more product on their shelves, to make the store look fuller. Another is making the signs look bigger because of the small space. Bigger stores group products for different occasions, so the customer buy what you want and leave faster. These styles may change, and some may stay the same depending on the costumer's needs. But one thing will stay the same, how can we get people in our store? And how can we make them buy our

For this assignment I have been asked to describe how visual merchandising is applied to the three selected retail outlets to an identified range of goods.

The big store appeared in the mid-1960s, it had both sales volume and physical size, were Macy’s, Hudson’s, and Marshall Field. Between 1946 and 1966 over forty large- scale construction programs appeared. A lot of chain brand department stores created the new lighting, dropped ceiling, air conditioning, new escalators, the new department, and multiple floors in the whole aprtment building. The greatest example with the lively interior is Macy's which is designed by two of the nation’s leading retail architects, Daniel Schwartzman (New York) and Gruen & Krummenck (Los Angeles). They designed the veritable showcase to show a theater selling way in the department store. The circular patio and diagonal layour illuminated the displays dramatically.

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.

Visual Merchandisers have many employment options available in many different sectors. I believe that displays are all encompassing. It is the little details that culminate a theme or feel that makes customers want to shop at a particular store and have a certain type of experience. It is about making an environment inviting, whether that environment is a store, a party, a home, etc. I strongly believe that there is so much inspiration in the world that can be used to create compelling store displays that provoke consumers to shop and help maximize a store’s profit. This is an interesting field where not only artistic skills are necessary, but also the ability to merchandise the sales floor and make every visual aspect of a store