Internal Analysis Mtv

2463 Words Feb 17th, 2013 10 Pages
CBL Case 2
Michiel Kemper
Tutor: R. Dikkeboom

Core issue:
Internal Analysis

Problem statement:
How can MTV optimise their value chain in order to stay competitive?

Learning goals:
1.What is an internal analysis?
2.What internal analysis models are there?
3.Apply on MTV
4.What is a business model?
5.What is MTV’s current business model?
6.What is a value chain?
7.What is MTV’s value chain?
8.What is the target group of MTV?

1.What is an internal analysis?
The goal of an internal analysis is to identify the strength and weaknesses of an organization. An internal analysis also focuses on reviewing the resources, capabilities, and competencies of a company. It gives managers a very specific look on what
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Soft elements are: shared values, skills, style and staff (The McKinsey 7S Framework, N.D.).

The SCOPE planning model:
This model is also used for doing an internal and external analysis but it works almost the same as the SWOT-analysis. Things to use here are the C of Core Competencies: unique strengths and abilities of the business which provide the fundamental for the provision of added value to customers and are critical to the delivery of competitive advantage (The SCOPE planning model - an alternative to SWOT analysis, 2011).

The four building blocks:
The four building blocks of competitive advantage are efficiency, quality, innovation and responsiveness to consumers. These are generic distinctive competencies. Superior effiency enables an organization to make the costs lower; superior quality allows it to set higher price and also lower the costs; and superior customer service is needed because then you can maintain the high prices. Superior innovation can also lead to higher prices, particularly in the case of product innovations, or lower unit costs and in the case of process innovations (Hill & Jones, 2008).

Another model to do an internal analysis is the value chain of Michael Porter which is described in question 6. There are several other models to explain but I thought this were the most important models.

3.Apply on MTV
I choose to do simple a SW-analyse of MTV to get to know more about their strengths and
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