Internal Analysis : Nestle 's Resources, Tangible And Intangible Product

1835 Words Jun 4th, 2015 8 Pages
Internal Analysis:
Nestlé’s Resources, Tangible and Intangible Product:
Resources are the source of the firm’s capabilities. Resources are bundled to create organisational capabilities. Some of a firm’s resources are tangible and intangible. Tangible resources are assets that can be seen and quantified. Intangible resources include assets that typically are rooted deeply in the firm’s history and have accumulated over time. Intangible resources are relatively difficult for competitors to analyse and imitate. The four types of tangible resources are financial, organisational, physical and technological. And the three types of intangible resources are human, innovation and reputational (Hanson, D., Hitt, M., Ireland, R. D., & Hoskisson, R.
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• Nestlé Company has a Board of Directors, led by their Chairman Peter Brabeck Letmathe, who was the former Nestlé CEO.
• The day to day management of Nestlé business is taken care of by Executive Board members composed of company executives and department heads.


• Nestlé produced a probiotic especially for all infant formulas and created and patented a spray drying process, used in manufacturing milk powders and Nescafe was first used to make powdered paint dispersions.

Core Competencies Analysis:
Nestlé’s products and brand portfolio ranges from global icons to local favourites. Their people, culture, values and attitude are their greatest strength. The Nestlé culture binds their people together all over the world with a shared set of doing business. Their culture combines a long-term mind-set with short-term action. It encompasses a passion for quality in products, in relationships, in everything they do. It is focused on competitiveness, calculated risk-taking and an unswerving determination to deliver their goals, while creating value for society as a whole. Nestlé Continuous Excellence is their approach to operational efficiency, with its objectives of eliminating waste, increasing efficiency and effectiveness, and improving quality in all operations. To make the most innovative products in the most efficient way, they also need to ensure that their
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