Internal Analysis Of BCH Bakwa

Franchisors offer financial, marketing, and coaching support to franchisees to help them sprout their business in exchange for fees for using the franchisor’s trade name and business

It is the wish of every business to be able to achieve and maintain a competitive advantage. A competitive advantage can be considered to be an advantage, a condition or even a position that will make a firm to be able to operate efficiently and also be able to produce products or services that are of a higher quality than the previous ones or than the other competing firms. When a firm is able to achieve increased earnings as compared to the costs it incurred, then it can be said to have achieved a competitive advantage according to Michael Porter, a

The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should

Their brand and how loyal their customers are is what they are known for. They have a very unique operating strategy where they offer premium choices made by the customers themselves. They eliminated the middleman of Fresh Direct and suppliers. They can provide high quality at lower costs which has positively affected the revenues.

Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies

From the case point out that ‘the competition was fierce’. The quality and artistic design which are the standard evaluate for customer to choose which brand they purchase. Commercial customer is the major customer for their company. (Kerzner, H. 2006) in additional, the company is now in a competition situation but they did not have very well promotions either on radio or television. They have some adv. in two

The company has strong advertising campaigns including the social media presence and personalized advertising such as Share a Coke or buying a coke with one’s name.

They had made the name in the market so the customers takes its product due to the high quality.

1. What is the positioning strategy of the brand ¡V that is, how is it different from other brands in the market? How is it communicated through promotional materials?

The brand focuses on marketing strategies by advertising in newspapers, popular websites and banners across the United States.

This paper is concerned with evaluating the structure, history, cultural aspects, leading businesses, and the future of international franchising. Franchising has become an increasingly popular market-entry mode, and the use of franchise systems for expansion into international markets is expected to continue and perhaps intensify. (Arthur Anderson, 1996) These business franchises appear as hotel chains, fast food restaurants, and many others.

Individuals want the benefits of a franchiser 's name recognition, network, systems, training, and infrastructure to help establish and grow

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.

and even different parts of the world. Victor wonders if Bauhinia can continue to thrive with

Opening a franchise company has its entertainment and guaranteed security . While the built-in brand recognition is a good start-up, that brand has not reached the level of some of the largest restaurant in the Victoria but it is on the way of others . The franchise brand may not provide the level of support expected from a larger franchise chain. but the combined management experience, and synergy between the goals of the franchisor and the company 's goals will lead to the long-term success of our franchise