Internal Analysis Of Philips By Means Of The 7s Model Of Mckinsey

1478 WordsJan 6, 20156 Pages
3: Organization analysis In this chapter you will find an internal analysis of Philips by means of the 7S model of MCkinsey. The 7S model helps provide more information about the Strategy, Structure, Systems, Style, Skills, Staff and Shared values of Philips. There will also be information about the mission, vision, behaviors, brand and logo history of Philips carried out. 3.1 Philips General 3.1.1 Mission “To improve lives of people with meaningful innovations” 3.1.2 Vision “At Philips, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders” 3.1.3 Behaviors Eager to win Take ownership Team up to Excel 3.1.4 Philips Brand Philips wants people to be healthy, live well and enjoy life. Philips loves to be inspired by people and understand what makes them think. Others may focus in innovation. Philips Focus on what it does for you. Since the introduction of the first light bulb in 1891, the consumers always been at the heart of what Philips does. Today, the consumers will find the innovation in many walks of life, from the homes to the hospital. But everything Philips does is to improve the life of the consumers through meaningful innovation. 3.1.5 Logo history Figure 3: Logo History 7S model of Mckinsey will help give us answers to the

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