Internal Analysis and SWOT Analysis - Case study

In my opinion, Kraft Food s Inc. has good strategic fit. The profitability trend was upward between 2009 and 2011 fiscal year. The company has strategic created segments that would complement their efforts to reduce cost through efficient value supplier chain that is interconnected with each segment of the incorporation. The system in its entirety is facilitated through the Kraft Foods supply chain initiatives management team. The team ‘s main focuses is improving cash

The company may now be known as just Kraft Foods Group but the slogans “make today delicious” and the old statements about healthy enjoyable food still stands true. Just like everything in life, things must adapt and grow with time. So being the best food and beverage company means having healthy and delicious food.

As I mentioned above, Mondelez was created to fit a need that Kraft Foods Inc. had to increase their growth globally. Kraft Foods Inc. established their name in 2007 when they broke apart from Altria Group. Kraft became the second-largest processed food company in 2012 with annual revenues of more than $54 billion in 2012 (Gamble, 2016). However, significant growth in the company was not much different from that in 2007 when they became independent. It is the belief of the company’s upper management and board that the reason for their stagnation was due to the fact that their corporate strategy was not focused on the growth of the company.

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With giants such as Walmart, and Kroger running the grocery store industry it’s difficult for companies such as Smuckers to bargain for shelf-space and prices. Brand name items drawn to the center of the store are what leverages these companies to succeed in the industry. After numerous acquisitions and strategic alliances, Smuckers developed a solid core of product lines which experienced success rapidly. Product lines that experienced the most success as a result of strong positioning in the industry included their Coffee labels, flour and baking products, Oils and food spreads. A 9-Cell Industry Attractiveness/Business Strength Matrix shows that the Industry attractiveness is relatively moderate. With many competitors and strong buyer power from large grocery chains such as Kroger, companies such as Smuckers have explored different strategies that have proved successful in what can be described as a saturated industry. The case insinuates that there may be opportunities in the industry in regards to special markets and perhaps Oils and Baking with sugar free products, but otherwise the recession, although it drove families to buy store bought as opposed to eating out, has had its effects on the food service industry as well.

Additionally Kraft Foods opens their plant facilities to other company’s allowing for the “develop of ingredients and applications for their products” (Kraft Foods, 2014).

Kraft targeted to capture at least 35 per cent of the coffee pod segment, and increased to a 45 per cent market share by the end of 2006. If Kraft was hesitating to launch immediately, it might lose the opportunity to defend against its major competitors. Thus, the company would also lose its current market share and could not hit the goal. In this situation, Kraft had to change its existing strategy to achieve higher pofit margins and innovative reputation, in order to stay ahead in

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Brand building, consumer health and wellness, and advertising and promotions were all critical to success in the industry. Kraft’s ability to compete with lower priced snacks showed its ability to differentiate itself from other lower priced competitors.

SWOT has been used by countless practitioners, marketing researchers, and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints as a brainstorming exercise. Typically, managers first consider internal strengths and weaknesses (at the top row of the 2 × 2 grid) which can include image, structure, access to natural resources, capacity and efficiency, and financial

Having the ability to make decisions based on the information that is received by using management tools such as SWOT and PEST allows managers to inform decisions regarding business strategies. This essay will discuss the usefulness and limitations of SWOT and PEST analysis in relation to Marks & Spencers and how managers may overcome any limitations and improve management decisions. M&S is an international company that was founded in 1884. M&S has a range of products and services for their customers that consist of food, clothing and home products that are respectively sourced from around 3,000 suppliers (Townsend, 2014).

Kraft Foods Group product portfolio consists of more than 70 major brands, to name a few, Kraft Cheeses, Maxwell House, Post ready-to-eat Cereals, Oreo Cookies, Ritz Crackers, Lifesavers Candies, Planters Nuts and Snacks, Jell-O Desserts, Kool-Aid Beverages, Philadelphia Cream Cheese, Stove Top Stuffing Mixes and Miracle Whip Salad Dressing. Nearly nine of Kraft’s various brands earn more than $500 million in revenue each year and contribute close to 70% to the company’s total net revenues.

Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.

(Finical Times, 10 Feb2010) The challenges on the transaction was, firstly taking over a company that was not on sales and rejection to be made by shareholder as the Cadbury owner believed the chocolate company would be engrossed into Kraft’s low growth. Cadbury the chocolate producer was finally acquired for £11.4bn by Kraft US food company.

Infosys is an IT consulting company based in India but primarily doing business with North American firms looking to outsource their IT needs. With the rise of the popularity in this form of business between the United States and India, there have been several political factors in both countries that will affect the way Infosys does business. In the US, President Obama made outsourcing a hot topic of his campaign platform. With speeches such as “Say no to Bangalore, yes to Buffalo” he is looking to provide incentives to American companies to keep all of their jobs on American soil, close tax loopholes and eliminate breaks given to companies that outsource to firms such as Infosys. On the flip side though, the US government is also looking to change immigration policies to restrict H-1B visas that would have previously allowed foreign skilled technical workers to be brought in to the US on work visas. While they won’t be eliminating them, they are seeking to restrict them which would force Infosys to hire employees from the US for any work they would be doing in the country and restricting the available talent pool. Meanwhile, the government in India is making changes of their own, particularly with reforming the tax code. To encourage the growth of the Software and Technology fields the Indian government had established significant tax breaks which are now coming to an end. In addition, they have