Internal and External Analysis
The internal conditions are many and varied depending on the organization. The strategic control over how these various internal conditions interact, derives competitive advantage. While different businesses have different internal conditions, it is easiest to view these potential attributes as generalized categories. A value chain is a common tool used to identify and derive the internal strengths and weakness. It includes supports activities and primary activities which would provide the effective analysis of the company aligned with the current scenarios and attributes.
Firm Infrastructure:
Vision: “We dream of a world in which highest quality of healthcare is made available to all.”
Mission: “To Excel in
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A tool room with modern facilities & CNC machines supports the manufacturing processes. A high degree of automation and an effective process control helps in delivering consistent product quality.
Currently the Indian medical devices industry represents just over 1.3% of the global medical device market. The opportunity is significant and most recent studies indicate that medical devices expected to be a US$ 25-30 billion industry in India by 2025.
INTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE COMMENTS
STRENGTHS
Quality culture 0.05 4.0 0.20 Quality key to success
Process oriented R&D 0.15 4.0 0.60 Technically competitive manpower
Extensive Distribution Channels 0.10 3.8 0.38 Broad sales and distribution network
Strong patents portfolio 0.10 4.0 0.40 Friendly environment
International orientation 0.10 3.8 0.38 Presence in over 90 countries
WEAKNESSES
Marketing 0.15 2.5 0.37 US$ 600B by 2025
Financial position 0.15 2.6 0.39 Drop in profits – 20%
Global positioning 0.10 2.5 0.25 Exports to many countries
Manufacturing facilities 0.10 2.8 0.28 Room for growth
Total Scores 1.00 3.25
EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE COMMENTS
OPPORTUNITIES
Market 0.20 4.0 0.80 US$ 600B by 2025
Demographics 0.15 3.5 0.52 Improving living standards
Technology 0.15 3.8 0.57 Innovation in technology
THREATS
Competitors 0.15 3.5 0.52 High
The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)
“Competitive Advantage introduces the concept of the value chain, a general Framework for thinking strategically about the activities involved in any business and assessing their relative cost and role in differentiation”. Michael Porter, (1985).
In order for the strategy to be successful it should realistically assess the company’s internal resources. An internal analysis is used to identify the strengths of the company and identifies the weakness to overcome in the strategy. The internal analysis will help with understanding the internal issues that exist at StilSim by evaluating a value chain analysis, a resource analysis, core competencies and a stakeholder analysis.
The value chain is one of the critical elements of a company’s strategy in today’s competitive world, because company’s profit depends on how the successful and efficient it runs its operations and how the end product appeals to the customers at a price that covers all the expenses of the company.
A significant strategic tool is the Value Chain Analysis, organizations can use this to articulate competitive strategies. It allows organizations to understand the foundation of competitive advantage and to recognize and create
The value chain is one of the critical elements of a company’s strategy in today’s competitive world, because company’s profit depends on how the successful and efficient it runs its operations and how the end product appeals to the customers at a price that covers all the expenses of the company.
Knowledge management functions in the human resources community are very active and very broad. Human resource operators use some form of knowledge management in almost everything that they do. There is also what many perceive as an overabundance of information. Based on this overabundance and the many different tools available, the way that human resource operators perform their duties varies quite a bit. The systems and processes that human resource operators use across the three components also vary widely. I will focus on the knowledge management tools, systems, and resources that are currently being used by human resource professionals in the New York Army National Guard. I surveyed human resource professionals at the battalion, brigade,
Keane (2008) stated to design, manufacture, promote, offer and facilitate its product or services, all organization engages in some activities. All of these activities of an organization are shown through the use of value chain process. The manner in which organization performs its varying activities along with the firm’s value chain mirrors the organization’s background, strategy along with the way in which the organization executes its strategy. Ponte (2008) stated that the analysis of value chain of an organization is used to develop the organization’s competitive strategies along with formulation the connected and interconnectedness between all the organizational activities that formulate value. Francis, Simons, and Bourlakis (2008) stated that value chain analysis is a helpful tool as an organization looks to attain competitive advantage. Furthermore, Rieple and Singh (2010) stated that a value chain is a useful tool in conceptualizing the varying activities
Creating a national health care plan that would be fair, affordable, and have quality, effective, and efficient work available for every citizen, is what most every nation strives for. However, where there is a will, the way is not always that simple as the struggle for the best health care is evident in most countries. This is why we have developed a what we believe would be the ideal national health care plan -- our utopia.
Affordable and appropriate medical devices and diagnostics are an integral part of any effective healthcare system- but continue to be a critical unmet need for billions of low-income consumers living in countries like India. This critical need is fast becoming a generational market opportunity, as MedTech expenditure explodes globally, reaching $42 billion in India, and $198 billion in BRICs by 2025- the majority of it from low and mid-income consumers. This market requires a new wave of innovation, resulting in products that address the resource-constraints, skill gaps, and affordability issues endemic in these markets. India can take global leadership in Affordable MedTech Innovation if the right innovation ecosystem is created- both meeting
Internal analysis contains the resources, brand name and skilled employees and relevant experience of the industry etc. that may create some strengths or weaknesses for the product’s success and external analysis that contains overall political situation, economic conditions and social and technological situations and the range of competitors etc this create the opportunities and threats for the product’s success. Let’s examine each one by one. (Plesničar & Zaletel-Kragelj, n.d.) (Johri, 2010)
In today’s job market we see many human resource management changes and challenges evolving with the changes in a competitive market environment. One goal of the human resource department is to hire employees that will be as productive as possible, which in turn leads to more revenue and the success of an organization.
The US medical device industry is the global leader with sales of around $136 billion, which represents approximately 45% of the global market, according to the US Government Accountability Office 2014 statistics. According to Espicom’s 2014 report, the
The rapid pace of Globalization has led to a change in the global economy during the past several decades; it is believe that factors such as trade liberalisation, access to cheaper labour and resources, similarity of consumer demand around the world, and advances in technology and communication has widened the market of consumption, investment as well as production on a global scale. These globalization driven factors created new challenges and global competition for businesses around the world thus as a response many companies decided to expand their operation across national borders in order to be competitive. A company that operates their business in at least one country other than its country is called Multinational
A value chain adds value to raw materials as they pass through the production process and then, inevitably, through the marketing and sales process. In a broad sense, it is about identifying value via identifying areas of comparative advantage and how the organization can bolster its market standing and its overall value and impact. It may also be noted that the value chain is, for all intents and purposes, all internal activities and processes within the organization that yield outputs in one form or another. It entails (or should entail) everything from channel objectives to distribution strategy to marketing program supports to supplier configuration and collaboration to communication plans (Burrows et al, 2012).