Internal And External Factors Affecting Mcdonalds

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II (A). INTERNAL AND EXTERNAL FACTORS AFFECTING MCDONALDS Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows: Internal Factors: Internal factors are the factors within the company, which affects the success and operation of business. The company can control these factors. Effective internal management is the key to the successful business. 1. Employees: McDonalds totally relies on its employees in all perspectives. But, McDonald’s was criticized for lower wages and having a high turnover ratio. 2. Products and Services: McDonald has to continuously evolve its menu to meet the emerging customers need and to attract new customers. Currently, nutritional value has become very important for customers. 3. Internal Management: Internal management plays a vital role in the progress of any organization. Decisions made by the internal management will be the asset for the company in a long run External Factors: McDonald’s has to continuous make strategic changes in accordance to environment and external factors affecting the industry. Such factors are explained below in details. 4. Political Factors: Operating globally, McDonald’s is fully exposed to political factors of different countries.. 5. Technological Factors: Having equipped
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