Internal And External Factors Of Cultural Diversity

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In everyday business life managers are faced with different interpersonal problems in various business environment situations, like negotiations or just business meetings. These problems can arouse from various sources. The diversity of different personalities in business environment can lead to communication problems and misunderstandings. Allport (1961) defines personality as |“… the dynamic organization within the individual of those psychophysical systems that determine his characteristics behavior and thoughts.”. Literature is considering internal and external influential and interaction factors regarding personality development. Internal factors “nature” (innate instincts), e.g. biology and genetics and external factors “nurture” (parental influences), e.g. the environment and culture (Bandura, 1977; Freud 1961).
In this case analysis I will focus on external factors of personality that are shaped by culture. What does culture mean in social psychological view? Triandis (1994) defined culture as a set of human-made objective (physical elements, like music, art or media) and subjective elements (psychological processes, like values and beliefs), which increased the probability of survival. Those participants, who were able to communicate with
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Collectivism. The main difference s is that people in individualistic cultures focus on personal goals, whereas people from collectivistic cultures focus on group goals. This fact can lead to various misinterpretation problems. As Vertical Individualists the Germans want to become distinguishes and acquire status. They need the individual competition to reach personal goals. Whereas members of the Turkish community represent the Vertical Collectivists, who people sacrifice their personal goals for the sake of in-group goals, and stick to high hierarchy levels (Triandis, 1995; Hofstede,
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