Internal And External Organisations Of Adidas

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Adidas is one of the most famous manufacturers of top-quality sporting goods. It is the market leader in sporting good alongside with its competitive rival Nike. It also consists of Reebok Sportswear Company.They produce different types and variety of products to all age categories such as bags, shoes, shirts and more. The Adidas group, headquartered in Herzogenaurach (Germany) started in 18th August 1920 by Adolf Dassler. Adidas witnessed its first international success in 1954 and that is when the German have won the soccer world championship. Adidas has 169 branches worldwide and total revenue of 11.9 M Euros. Adidas is well known of sponsoring many sports events such as world cup or Olympics in addition to the use of its products
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Adidas have both internal and external customers in their organisation, e.g. of internal customers to Adidas are Suppliers, workers, stakeholders etc. Whereas external customers are those people who help the organisation to meet its objectives who work for the organisation externally. For example Customers, government, market agencies etc. Adidas follow a market driven/ led business. Adidas give their resources in order to satisfy their customers.
While other areas of responsibility of Adidas would be product development, in which they carry out strategic analysis for reviewing their existing plans and identifying newer opportunities and risk associated. There two main forms of strategic analysis and that would be SWOT Analysis and Ansoff’s matrix, Adidas uses Ansoff’s matrix as their model to review their product
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Adidas has made many product developments like in the category producing football shoes such as predator that has developed for the past 3 years in order to meet customer demands. That was the main reason for potential new buyers for Adidas.
Planning: is the keystone for Adidas that would help them achieve their objectives. The functions of organising, leading, and controlling carry out the decisions of planning. Although some environments are less predictable than others, all organisations operate in uncertain environments. For an Adidas to succeed, management somehow must cope with and adapt to, change and uncertainty. Therefore, for Adidas it is the only tool management for them to adapt to change in their organisation and succeed in the future. Planning helps Adidas to define its purposes and activities.
It enables them to set performance standards so that results can be compared with the standard to help managers to see how the organisation is progressing towards its goals.
The need for planning also is demonstrated by the relationship between planning and the other management functions. Adidas knows that planning is one of their essential tools which are the beginning of the management

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