Internal Environment

Moreover, other market targeted by the company are those premium markets where there is high disposable income having high income level and would like to demand best quality products for self-consumption or for gift purposes.

Costco performs a number of tasks in each primary value chain activity. For inbound logistics Costco performs tasks relating to quality control, receiving shipments of products, controlling raw materials, and schedule supply shipments. An example is Costco choosing what products to receive and sell to their customers. Costco wants to sell quality goods, so it is inbound logistics jobs to choose what products to sell. They also help schedule when Costco stores should receive more shipments of products, and watching over the raw materials that go into the business.

The main purpose of this paper is through the company 's external and internal environment analysis to evaluate the company in the industry and future developments. Assess the external environment mainly through PESTLE Analysis and Porter 's 5 Forces. Strategic Recourses & Capability Analysis for internal environmental assessment is conducted. Finally, the company somehow SWOT analysis, concluded ••••

The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)

Value chain is a set of activities a company performs in order to provide a valuable solution to their customer problem in their market space or industry. The value chain is made up of primary and support activities. Primary activities being research and development, production, marketing and sales and customer service. These are the primary steps that are required to get a product or service to market to solve the customer problems. Some of the secondary steps include company

First, we will take a look at their primary activities, these are inbound logistics, operations, outbound logistics, marketing and sales, and service.

According to the reference, Mercedes-Benz are one of the world's best auto associations. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Busses and Daimler Financial Services, the Daimler Group is one of the best creators of premium automobiles and the world's most noteworthy maker of business vehicles with an overall compass. Daimler Financial Services gives financing, leasing, task force organization, security, cash related hypotheses, charge cards, and inventive adaptability organizations

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

Mercedes-Benz operates on the differentiation strategy. Luxury, prestige and technological innovations drive the company 's production from the high quality small cars and e-bikes of the smart brand, to the premium automobiles of the global corporation.

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

The industry value chain is the process from the suppliers of the raw material to the end customers who demand the service of transportation.

Outbound logistics refers to physical distribution activities such as collecting, storing, and distributing products to buyers and involves (finished goods) warehousing, materials handling, network planning and management, order processing, and

PepsiCo Inc. is one of the leading brands in the world's food and beverage industry. It operates globally with a strong customer base and a wide array of products. This paper analyzes the general business environment for this leading food and beverage brand in order to assess what strategies it has been pursuing to operate in this challenging and complex environment. The analysis of internal and external environment has also been done in a view to figure out the biggest strengths, weaknesses, opportunities, and threats for the company. The final section gives an overview of the company's resources, capabilities, core competencies, and value chain which can help it to achieve a competitive advantage in its industry.

Above figure is retrieved from Standard Chartered Bank Value Chain, same as Porter’s value chain, it start with inbound logistics, operations, outbound logistics, marketing and sales and service. All of those are known as primary value chain. Next will be the support activities that consist of procurement, technological and development, human resources and infrastructure.

Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. (7)