Internal Marketing of an Organization

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

3. Eddy's Ice Cream developed a line of whole fruit sorbets targeted at people who are loyal Eddy's consumers, but dislike all the fat and calories in

“Educating the Eye of the Beholder: American Cosmetics Abroad.” Daedalus, vol. 131, no. 4, 2002, pp. 101–109. http://www.jstor.org/stable/20027809.

organisational strategic and marketing objectives, plans and performance measuresprinciples of the marketing mixkey provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as:anti-discrimination legislation and principles of equal opportunity, equity, and diversityethical principlesmarketing codes of practice and conduct such as the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practiceprivacy lawsTrade Practices Act.

A marketing plan is a strategic document outlining an organization’s advertising and marketing efforts describing its goals and objectives within a certain time period. **The components and dimensions are important in developing a marketing plan and useful to non-profit and profit organizations. A Marketing Plan assists in obtaining external funding, useful in identifying strategic alliances, and assist in gaining customer commitment, strategic plans often required to dispel debt.

In an increasingly complex industry and market place, Australian cosmetics manufacturers thrive by going green. Mother Nature Health Products Australia is one relevant example in this sense, yet it is a small size company, competing on niche markets. The company could benefit from an increase in its product palette, and the specific recommendation formulated in this sense is that of developing a new sunscreen lotion, with 100 per cent natural ingredients, and added red raspberry seed oil. To ensure the success of the new item, the company would have to develop a sustainable marketing campaign.

In my research report I would like to explore the current environmental factors within which Sephora will be launching in Australia. I will conduct a SWOT analysis to find out Sephora’s competitive position and Marketing Potential in Australia .I also aim to find out the various environmental factors that affects the beauty and cosmetics business in Australia. By conducting this research I intend to identify the opportunities that can be leveraged by Sephora to enter the Australian cosmetics market.

L’Oréal is the world's largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States. In 1909, Eugène Paul Louis Schueller, a young French chemist of German descent, developed a hair dye formula called Auréale. Schueller formulated and manufactured his own products,

Delivers brand-conscious long and short-term growth solutions in support of sales and revenue goals. Researches, analyzes, builds business case for and executes ROI-driven marketing programs and sales tools. Nurtures partnerships across lines of business to ensure alignment with enterprise and regional business strategies. Polished communicator who fosters collaboration and builds consensus among stakeholders. Thrives on complex leadership demands and works well within time-sensitive environments. Versatile strategist, target marketer, and sales support professional with focus on smart branding, reputation management and corporate compliance. Strong focus on customer experience and customer expectations in the financial industry.

The marketing teams of organisations are facing a huge change in their traditional approach towards defining their communication strategies. This is due to not only the increase in digital landscape of consumer interaction with the brands but also better monitoring and recording of traditional marketing channels. Traditionally marketing teams of organizations have followed the marketing mix models (McCarthy, Jerome E. 1960) for choosing communications channels for targeting consumers. With the advent of terabytes of consumer information, the organizations need a completely new approach to design their marketing campaign strategy to make the most appropriate use of big data in order to build intelligent marketing plans.

Managers plan strategies to control a company’s environment and accomplish its business goals (Pound, E.S., Bell, J.H, Spearman, M.L, 2013). The strategies needed are advertisements with the (1) local newspapers which are distributed two times a week on Tuesday the Herald, and the Trader on Friday. The ad would be created in a way to catch the eyes of the readers, most likely using blurs like, “Stop driving, save gas, and shop for your craft, floral, and wedding supplies at Elegant Beginnings (the talk of the town)”, “One Stop Shop, craft, and wedding supplies”, (2) a radio spot would be purchased to announce the business two times a day, requesting the ad be ran before or after one of the well-known business

| For your organization’s product identify two different market segments in consumer market and suggest a full marketing mix.

The population of the United Kingdom has been healthily rising, with an increased annual rate of between 0.6% and 0.8% between 2009 all the way to 2013, hence reaching a projected target of 64.1 million. This increment in population was realized in the UK, mainly because of UK’s high birth rate as well as the ageing population. The growth of population will consequently boost consumer spending, which means that more toys will be on demand. The result of this is high sales of the building and Construction Company and the growth of the whole economy. Practically, the increment in population in the UK means that there will be a consistent number of children in the UK, which is a positive

As we have acknowledged the initial definition of Internal Marketing and inter-functional relationship with HR and Marketing lastly lead us to an extended definition from Berry and Parasuraman in 1991 where they outlined that Internal Marketing is attracting, encouraging and retaining qualified employees through job-products that fulfil their needs. In addition, Internal Marketing is philosophy of looking at employees as an customers and it is a good policy of shaping job-products to fit their human wants.

According to intelligence data from CPTA (2013), the UK cosmetics market is worth an estimated £8.5bn with skin care reaching nearly £2bn alone. Expanding market trends are anti-aging / anti-wrinkle products and an increasing market for men’s products both because of the growing youth culture within an aging population. Skin care is the current product with the largest growth factor overall in the UK Cosmetics Market according to Transparency Market Research (2013).