Internal and External Business Factors for Pepsi Co.

1893 WordsMay 22, 20138 Pages
PepsiCo: Internal and External Factors Internal and external factors such as technology, globalization, innovation, diversity and ethics can immensely affect and impact the four functions of management. Various functions such as organizing, leading, planning and controlling can be emerged and influenced by several different internal and external factors. This helps organizations reassure that they are prepared, planning and meeting the business needs. Also, organizations that continuously understand, pinpoint and identify the business factors such as needs and risks will be able to fully utilize their potential. Globalization Globalization is defined as the process of increasing the connectivity and interdependence of the world’s…show more content…
When it comes to beverage flavors, it ranges from sour plum and peach (PepsiCo Opens, 2012). There have even been new ideas for Quaker Oats that have new ingredients from the country; ingredients involve red dates, wolfberry, and white fungus (PepsiCo Opens, 2012). There have been changes with beverages in the United States, where the company wanted to refresh the taste of a few drinks (Pepsi Refreshes, 2012). Those drinks were Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, which were all made with natural sugars (Pepsi Refreshes, 2012); Pepsi Natural is naturally made, with no artificial ingredients (Pepsi Refreshes, 2012). The two throwback drinks were to allow those who have had it, in the ‘60s and ‘70s, to experience it once again and for those that have not tasted it before, to taste a new twist on Pepsi (Pepsi Refreshes, 2012). A new idea for the PepsiCo is the Social Vending System (PepsiCo Introduces, 2012). This system is touch screen that has interactive technology (PepsiCo Introduces, 2012). Though it is still a prototype, it allows people to gift a friend and have the gift delivered by using a phone number or text messages (PepsiCo Introduces, 2012). This gives people who received the gift to return the favor or give someone else a gift to continue the cycle (PepsiCo Introduces, 2012). With this product the PepsiCo wants their consumers to be creative and to be engaging with the brands of the company (PepsiCo

More about Internal and External Business Factors for Pepsi Co.

Open Document