Internal and External Factors Wal-Mart

2241 Words Oct 25th, 2011 9 Pages
Responding to Internal and External Factors; Wal-mart Analysis

Abstract; this report examines the ways in which Wal-mart responds to internal and external factors such as globalization, new technology, innovation, diversity, and ethics. Wal-Mart is a successful industry giant, so it stands to reason that they are proficient at responding to internal and internal factors and thriving . In this essay we explore Wal-Mart’s programs and initiatives and access if we could use their examples to learn from and grow as managers and business owners. There are various internal and external factors that affect the four functions of Management positively or negatively. Organizations need to pay close attention to these factors because it can
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The company needs collaboration. Therefore, the company will have to associate with right people or partners to enhance their productivity and growth in business. Wal-Mart started on a small scale and has made a great impact socially and economically not only in the United States but other nations as well; increasing products and services for the numerous consumers especially at lower prices. According to Lavallee & Boyer, Wal-Mart is known to be an initiator and receiver of globalization and has really transformed retail industry in the United States. Technology at Wal-Mart has advanced so much so that it has not only enhanced the customers experience but has help Wal-Mart to become more energy efficient as well. Besides Wal-Mart e-commerce website the company has looked to @walmartlabs for new innovative technology to help keep the company relevant in an era with many different competitors. Wal-Mart was originally a leader using a Retail Link sales-data system that helped Wal-Mart to analyze their customers shopping carts to capitalize on trends; however, other competitors were able to get hold of the software and now have the same electronic analytical abilities as Wal-Mart (Neff, 2011). This has in turn decreased Wal-Mart competitive stance. Wal-Mart by using @walmartlabs is testing an application called Shopycat, which will utilize social-media sites like Facebook that will use member
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