International And International Case Study: Heineken International

In the course of this change, senior managers wish the whole organization can fit with the changed situation and the operation of the new reorganized structure can be more smooth and efficient. But also through this change, the middle managers, especially branch managers and

The strategy that Heineken uses is that of differentiation. This strategy gains market share and competitive advantage by distinguishing their products from their competitors through excellent design. A U.S. wholesaler recently asked a group of marketing students to identify a group of beer bottles that had been stripped of their labels. The stubby green Heineken bottle was the only one among the group that showed an instant recognition. This strategy also focuses on high awareness, easy accessibility, and new products. Heineken spent a lot of money on the launch of Premium Light; the first time that brewer had created an extension of its flagship

Organizational Hierarchy Structure- Toys R Us was a decentralized organization, which had a leadership type setting from country to country. This type of structure was difficult because all the leaders from different countries were not communicating effectively. The company knew they had to make some changes to the system, if they wanted to be successful. Therefore, after careful consideration, the company decided to move to a more centralized structure. This change was needed to strengthen their business with regards to their compatibility amongst countries and creating a more efficient workplace in the United States and abroad. In the company’s business in Europe, instead of their being different leaders across the continent, there will

There are six different organizational models: geography, number of employees, product evolution, and distribution of authority, control, and marketplace. Together work effectively to create an outline for how the company is laid out, and conclude how decision-making staff goes about effecting change in an organization is known as geography. Structure of the organization depends on how many corporate locations needed to account for in planning (Root III, 2018). As the company increases, the organizational structure needs to be adaptable enough to accommodate more employees and the possible need for a larger management organization (Root III, 2018). These are the first two models that complement the other four in the next paragraph that together work efficiently and grow for the future.

Organizational change is a very critical and yet very inevitable process ofan organization’s structure. It can create a lot of pressure from the workers as well as management as a result of fear of the unknown.

There are many reasons that change can or must occur within and organization. The key will be in understanding the organization and the prospective change. According to Mangundjaya (2015) "there are many variables that can influence the success of organizational change, such as the content of the change, the process of the change, individual characteristics, leadership, external environment and organizational context" (p. 67). Organizational change has the potential to successfully align an organization with its goals or completely derail any future success and progress. It is important that the organization takes the proper steps to prepare for, implement, and evaluate change.

Regionalization: New structures were formed in order to approach the ID problems. The organizational reconstruction focused on speed of results, process to be driven by B&L executives, and input from as many B&L employees as possible. A significant amount of time and money was dedicated to creating a task force that was goal was to evaluate organizational structure. They concluded that it was necessary for a fine-tuning of the current organization structure, a regional structure, a product-region matrix, and a global product structure.

The business level strategy of Heineken is to grow the business in a sustainable and

Currently, the business operates under a divisional organization structure where each division has its own functional organization structure. The main characteristics of the organizational structure used by Whole Foods Market are four tier hierarchy, teams as well as functional structure in every division. However, while a divisional organization structure may be working domestically for whole food market I would propose that the organization adopt a geographical organization structure while venturing into the Malaysian market (Leontiades, 2010). This type of structure is most efficient for organizations that aim at covering large geographical regions so that it can be able to support the various logistical demands as well as the differences that exist in the geographic customers’ needs. Geographical organization structure is usually classified according to the different geographical regions that the company intends to cover and oversight in each region is given to one person. It also assists to bring employees in each geographical region together which in turn promotes unity as workers aim at achieving similar objectives. This type of structure enables each geographical division to operate as an Independent company that has enough employees to

Secondly, because change management is occurring on the regional level instead of the corporate level, there is differing technologies, processes, and management styles which leads to a growing sense of frustration. Due to lack of IT Governance framework the company was not able to:

The company may face structural problems associated with the diversification strategy. As the company gets larger and larger and diversify into different product divisions, the organization structure should be changed to fit the diversification strategy. An inappropriate fit may result in low performance and lead to strategic changes.

Internal changes may be triggered by organisational strategies: centralisation/ merger due to pressures of “economies of scale” for market-place competitiveness, which may lead to closures, redundancies, change in Job descriptions, re-training / re-skilling.

Changing situations throughout the world affect all organizations in business today. Therefore, most organizations acknowledge the need to experience change and transformation in order to survive. The key challenges companies face are due to the advancements in technology, the social environment caused by globalization, the pace of competition, and the demands regarding customer expectations. It is difficult to overcome the obstacles involved with change despite all the articles, books, and publications devoted to the topic. People are naturally resistant to fundamental changes and often intimidated by the process; the old traditional patterns and methods are no longer effective.

was forced to restructure the group structure and strategy with respect to the changing environment.

The main objective of this report is to gain a better understanding of large scale organizational change. The different changes implemented by General Motors company in an attempt to cope with the economical crisis of 2008 is a perfect example of this concept.