International Business Environment, Italy

Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has

The external environment of the hotel industry in is very competitive and already well established. Trends in the market include promotional campaigns to customers using the "more bang for your buck," method. There are several different segments of the hotel industry including: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, and budget. Each different segment offers certain amenities to appeal to consumers depending on what they are looking for in an over night stay away from home. As McDonald 's looks at entering the hotel industry they have looked at several important

Mergers and acquisitions are common in the hotel industry. One of the most recent is the acquisition of hotels from CTF Holdings Ltd. (ElBoghdady, Washington Post) This acquisition caused second quarter profits to drop, however second quarter revenue jumped to 2.66 billion up 11% from 2.4 billion in the previous quarter. Marriot reported that revenue per available room rose 11.1 percent, a key measure of a hotel company's strength. Rising demand drove up room rates increasing to 8.9% worldwide and 8.5% in North America.

The hotel industry is a very hard industry to enter into, due to one of the biggest obstacles, which is brand recognition. Right now there are a few large hotel chains that make a large footprint in the market. It is hard for a new entrant to come into the industry and compete with these large hotel chains without bringing something new to the table. Many large chains in the industry dominate the industry due to economies of scale due to franchising.

This was mainly due to the large number of diversified hotels in the chain across the globe

1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance metrics used 4. Trends

Globally the tourism and hospitality industry is undergoing and evolving the radical changes. From the past experiences are now advancing at greater pace through faster development of skills and knowledge developed to create and adapt innovation in several ways. Therefore, it is important to have greater understanding of current issues and knowledge in order to cope with future challenges effectively.

Doing business in Italy is very different than in the United States. “Set to move onto a slow, but steady, path of economic growth;” Italy, at first glance, seems to be a promising business environment with projected increases in GDP per capita in the coming years, according to Business Monitor International (“Italy Autos Report” 30). However, there are many cultural, administrative, geographic and economic differences that make the business environment much different than that in the US. Generally dominated by domestic carmakers, mainly Fiat S.p.A., the auto industry in Italy doesn’t look very appealing for new firms because of the high barriers to entry. However, foreign carmakers like Ford have managed to penetrate the Italian

The threat of new entrants in the hotel industry is relatively small compared to that of other business segments. In the hotel industry, a brand name is very important to drive business and therefore the large companies don’t have major threats of new competition. Companies that have been established like Starwood Hotels, Choice Hotels, International Hotels, Marriott Hotels, and Intercontinental Hotels have a very firm grip on their operations within the market. When looking at the profitability of hotel chains, you can see that it is drastically more beneficial to be a large hotel change than an individually operating

A lot of business travellers want to stay in well known hotels like Mariott or Hilton. Only 16% want to stay in individual hotels. So for the industry it is important to have a very good reputation. Of course the people try to get the best price for a room and most hotels have company rates which are below the normal rack rate. Also important for a booking is the location of the hotel and the bonus programs. For 26% of the guests Airline milage is important. So the hotels have to work with airline companies and they want special conditons as well.

The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.

As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough

Having just analyzed the general environment surrounding the upscale and luxury hotel industry, the next step in determining whether such an industry is attractive or not is to conduct an in depth external analysis of the threats and opportunities facing the industry. Thanks to the help of Michael Porter and his Five Forces Model, this analysis is not nearly as difficult or as time consuming as it may seem. According to Porter, there are five forces which determine the competitive intensity and therefore attractiveness of a market. These forces include the threat of entry, the threat of rivalry, the threat of substitutes, the threat of buyers,

To address the question as to how financially interlinked is Europe is to ask the extent to which what happens in one European country has a financial effect on another European country. Through this essay GDP will be used as the primary measure of the strength of an economy. Some may argue that this is not the sole measure: there are many other factors, which come into the strength of an economy such as unemployment, government spending and consumption. Furthermore the statistics surrounding GDP may themselves be inaccurate and hold distortions since it doesn’t take into account distribution of income and hidden economies such as the black market. However, it is easiest to look primarily at GDP and seek to examine the extent to which European economies’ GDP move in harness. This essay will also look at the reasons behind similarities and differences in individual European GDP movements and the efforts of European authorities to encourage Europe to be more financially interlinked.

The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf