International Business Environment

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Module specification

Code: PGBM04
Credits: 15
Level: Masters
FBL, Business School
Board: Postgraduate Business Studies
Learning Hours: 150 of which 30 CONTACT hours


1. The international business environment is multi-dimensional, including economic, political, socio-cultural and technological influences. While each can be viewed in specific national settings, increasingly they have become interrelated through processes of globalisation. In particular, the role of transnational corporations has been a key to the deepening interrelationships across national borders. Yet, globalisation has not led to convergence. Considerable diversity between nations and regions continues to shape the
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Re-location of employment in globalised world. E.g. Call Centre customer convenience across time zones, or pressurised workforce?

World Trade and the International Competitive Environment:
Key trade theories, e.g. Comparative Advantage, Limitations of Vernon’s
Model. First Mover Advantage, Porter’s Competitive Advantage. Role of WTO and its principles; related controversial issues. E.g. Prospects for closure of Doha round. Evolving regional groupings, EU, ASEAN, APEC

The Technology Environment
Introduction to importance of R& D; use/role of Patents; technology transfer; impact of e-technologies Internet/e-commerce

International Financial Environment
Foreign exchange principles; impact of globalisation of financial markets. Comparison of ‘financial’ shocks Asian financial crisis 1997-8; the Credit Crunch 2008–2010; ‘sub-prime’ market to Lehman Bros. AIG. Partial re-nationalisation of Commercial Banks, trading internationally from US & GB.


Teaching & learning will take place through a series of core lectures and programmed learning activities undertaken in seminar workshops. Students will have a learning opportunity to participate as team members by presenting findings from case studies through short presentations with interactive questions and answers and class discussion to broaden the teaching and learning experience. This will provide formative
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