International Business Expansion: Two Markets, One Product

1881 Words8 Pages
Table of Contents

1. Executive Summary…………………………………………………………………………………………………5

2. Introduction…………………………………………………………………………………………………………….6

3. Overview of the company and product……………………………………………………………………7

4. Compare & Contrast………………………………………………………………………………………………..8

4.1 Political economy issues…………………………………………………………………………………….8
4.2 Cultural Issues……………………………………………………………………………………………………9
4.3 Entry Strategy…………………………………………………………………………………………………….9
4.4 Strategic Alliance……………………………………………………………………………………………….9
5. Analysis……………………………………………………………………………………………………………………10

6. Conclusion……………………………………………………………………………………………………………….11
7. References……………………………………………………………………………………………………………….12

TITLE: A case of
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According to Hill (2014) international trade occurs when a firm exports goods or services to consumers in another country.
After the Second World War, the west committed themselves in removing barriers to free flow of goods, services and capital among other nations. In addition to removal of trade barriers, many countries continues to make efforts in removing restrictions on foreign direct investment. Evidence has shown that foreign direct investment plays a huge role in the global economy as firms increase their cross-border investments. Restriction on trade barriers has made globalization of markets and production a possibility. Technological advancement has made these changes a reality.
For the purpose of this paper, the researcher will focus on two (2) markets namely Jamaica and Barbados.

OVERVIEW OF THE COMPANY AND PRODUCTS.

The Guyana Sugar Corporation Inc. (GuySuCo) is the home of the world renowned Demerara Gold Sugar. GuySuCo was formed in 1976 from the merging of estates operated by Booker Sugar Estates Limited and Jessels Holdings (GuySuCo 2007). They specialise in the cultivation of sugarcane and the production and marketing of sugar and molasses. The operations of GuySuCo are responsible for approximately 20% of the nation’s gross domestic product (GDP). The company is the largest employer in the country.
The company distributes sugar to a wide range of export customers, local

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