International Business Management: Case Study Of Interbrew

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Interbrew is a privately-owned organization. Its headquarters is situated in Belgium. The company was started in Brussels as the Den Hoorn brewery 1366. The 1954 expansion, brought about Dommelsch and Leffe in 1968. Artois Brewery became known as Interbrew after a merger took place with another Belgian brewery in 1987. Since then the company has grown quickly. Due to the momentum in the local market, Interbrew was propelled for international acquisition. By 2000 the organization was the world's fourth biggest brewer with business elements in 23 nations. Matured markets peaked-out and may begin to see decrease. These markets include North America, Western Europe, Australia, and New Zealand. Also, the growth markets include Eastern Europe, Central and South America, and Asia. Asia is the most encouraging with elevated expectations for China. This excitement is due to the progressing impacts of Asia's 1997 financial issues. The alliance to accomplish economies of scale has been an industry trend. This is because of the current cost structures, the
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These business sectors have a considerable measure of local brand loyalty, but in the event that Interbrew can figure out how to end up a market leader in these growing markets by presenting Belgian Beer Cafés in the major communities, Interbrew will then be able them to achieve their objective of being a worldwide brand. Interbrew can rebrand Stella's image in Belgium to a more modern and advanced beer. In the event that they achieve this in Belgium, they ought not have an issue in the nations where they are as of now having significant gains. Interbrew can likewise concentrate on the main 10 beer markets on the globe by focusing on key communities and promoting that premium beer status. Selling their beer higher than famous brands like Heineken is a way for them to become a successful global
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