International Business Management: The Importance of Organizational Culture

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Intercultural Management Organizational culture is an essential aspect making the difference between a successful business and one that fails to be effective. When operating in a foreign environment, an individual thus need to consider organizational culture with the purpose of being able to integrate the respective community while also being appreciated by its members. Individuals have to focus on a series of aspects concerning a business in order to be able to experience success and cultural profiles need to match as for the enterprise to progress. A manager dealing with the first dimension, Assertiveness, can gain a more complex understanding whether the people he interacts with are more appreciative toward rationality or toward morality. Depending on people's attitudes, he can employ a more or less moral attitude in order to have success (p. 99). Future orientation involves the manager being well-acquainted with how a certain community feels toward the idea of planning (p. 99). By being familiarized with whether people are interested in long term rewards or in short term rewards, the respective person can direct his or her attention toward helping the company advance while also acting in agreement with people's expectations in order to receive support. Performance orientation involves a manager having to understand whether a community values competition or if it values traditions and values that have very little to do with people being encouraged to want to advance
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