International Business Project : International Marketing Project

ASSIGNMENT: Achieving competence as an interpersonal communicator in a diverse society is necessary to your personal and professional success. One way to enhance our understanding of interpersonal communication as a relationship-building activity is to engage in first hand dialogue with people from cultures other than your own. This assignment gives you the opportunity to engage in the dual perspective – honoring the perspective of the person with whom you are communicating as well as honoring your own perspective. You are also able to contrast your worldview with the perspective of someone with a different life experience than your

The first point in my theory is that you can better your skills as an interpersonal communicator by better understanding your own culture. DeVito states that there are. “several major cultural distinctions that are crucial for more effective communication” they are: individualism or collectivism, high or low context, high or low power distance, masculinity or femininity, high or low ambiguity tolerance, long or short term orientation, and indulgent or (p. 34). To be able to understand your or anyone else’s culture you must be able to understand the ways that these things affect communication. Once you understand the ways that you are oriented in these seven categories due to enculturation you can understand how you communicate and become a more effective

1. Should he pay the “commission” and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying.

Who they are: If you sell directly to individuals, find out your customers ' gender, age and occupation. If you sell to other businesses, find out what industry they are in, their size and the kind of business they are. For example, are they a small private company or a big multinational? Knowing this can help you identify similar businesses that you could target.

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

2. Your Assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work

1. Identify at least 5 key information sources that can assist you to identify suitable international markets.

AussieBum is an Australian men’s swimwear company designed by Sean Ashby, a keen surfer and swimmer himself who was in search of a good pair of men’s swimmers made from nylon which is what he grew up with. It is a fashion and lifestyle brand in demand for many reasons. The brand has managed to branch out to many international countries while still maintaining its iconic Australian culture in every way. This is achieved through the visuals of Australia’s beautiful and famous beaches, to the embodiment of the iconic, fit and muscular bodies of the Aussie bloke. These qualities of adventure, sexiness and confidence personify the brand and anybody involved with it.

4.Factor in time it takes for people to get to know you if you're selling a product or you are the product. Speak with a marketing professional or someone 'in the know' first.

1. Inflation rate 2. Total population 3. GDP at market prices, in million USD 4. Real GDP growth rate 5. Gross National Income per capita, market prices in USD 6. Employed persons 7. Unemployed persons 8. Unemployment rate 9. Foreign exchange reserves, in million USD 10. Merchandise trade balance, in million USD 11. Merchandise

Question 4: Describe the marketing options available to B&D. What are the pros and cons of each?

General guidance and information on the university experience for all students can be found in the Student Handbook, which is available online via

When NAFTA was implemented in Mexico, it was an almost immediate success for Wal-Mart. This was because they lowered and abolished the tariffs that Wal-Mart was required to pay prior to the implementation of NAFTA. With the lack of tariff fees, all of the Wal-Marts' in Mexico have been able to offer the “Every Day Low Prices” that we Americans are used to. The Mexican population has other retail options, but none offer the variety of products at the prices that Wal-Mart can offer them. Prior to NAFTA, Wal-Mart was having strong levels of success all over Mexico, but was taking a huge hit as it

Question No.1: The freedom in the world survey evaluates the state of political rights and civil liberties around the world. Provide a description of this survey and a “ freedom” ranking of the leaders and laggards of the world. What factors does this survey consider when forming the ranking?

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.