International Business Study Guide

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Bachelor of Business (Management)

BUSM1227 – International Business International Business: Course Review
Jan 2013

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International Business: Course Review Business College

School of Management

My Solemn Commitment To You

 To Impart Academic Knowledge;  To Relate My Professional Experience In The
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Key Debate
A Critical Area of Conflict in the Great Globalization Debate Revolves Around the Power of the Nation State.

Key Questions That Are Debated Include:
 Is the Nation State Losing Power?  Is the Market More Powerful Than The State?  Is International Business (& Multinational Corporations in Particular) Able to Make Their Own Rules?

The Changing World Order The Collapse Of Communism In Eastern Europe Represents A Host Of Export & Investment Opportunities For Global Businesses
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The Changing World Order (cont’d)

Middle East & Latin America Also Present Tremendous New Opportunities Both As Markets & Sources of Materials & Production

RMIT University

School of Management


The Globalization Of Markets
 The Globalization Of Markets Refers To The Merging Of Historically Distinct & Separate National Markets Into One Huge Global Marketplace  In Many Industries, It Is No Longer Meaningful To Talk About The “German Market” Or The “American Market”  Instead, There Is Only The Global Market

The Globalization of Markets

 Falling Trade Barriers Make It Easier To Sell Internationally
 The Tastes &
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