International Capitalism

1455 Words6 Pages
Globalization may be an overused word, although the new version of international capitalism is still so recent that the actual system on the ground has outrun the scientific and theoretical vocabulary that describes it. As a system, international capitalism is rapidly eliminating geographical and political boundaries, as Marx predicted in the 19th Century. In the global, postmodern economy, branding also involves relentless synergy and tie-ins between various diverse lines of products. Films and cartoons market their images to toy companies, fast-food restaurants and cereal manufacturers, generating billions of dollars of revenue annually, as does the commerce in seeds, genetic materials and even human body parts. Western science and technology have been synonymous with modernization and development in India and other Asian nations, even though this paradigm ignores the historical and cultural that has existed in many civilizations over the centuries. In No Logo, Naomi Klein was highly critical of globalized capitalism and the consolidation of giant corporations and highly standardized brands and chain stores like Wal-Mart, the Gap and Starbucks. All of these companies are not attempting to become that "one overarching brand under which we consume, make art, [and] even build our homes" (Klein 1999, 2009, p. 130). Even the retail outlets are completely uniform and clone-like, with one Kinko's, Blockbuster or McDonald's looking basically like any of the others. By 1998,
Open Document