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International Case Study: Mondelez International

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Mondelez International is an American multinational confectionery that focus on food and beverage based in America with a total global headcounts of 107,000. In year 2012, The Mondalez has officially crafted its name by Kraft Foods employees which originally from the words of “world and delicious” in Roman language.
The company manufacturing plant is located in Deerfield Illinois, Chicago which produces a wide range of chocolate, biscuits, gums, confectionery, coffee and powdered beverages.
Mondelez international carries a lot of international branding such as Cookies and Crackers which consist of Oreo, Chips Ahoy, TUC, Belvita, Triscuit, LU, Nabisco, Club Social, Barni and Peek Freans. Choclate range would be Milk, terry’s, Cote d’Or, Toblerone, …show more content…

Although cash is important, typical of a rollup strategy and acquisitions were more focusing for National Dairy. In the year of 1923 to 1931, more than 55 firms were acquired by the company.
In 2000, Nabisco was acquired by Philip Morrisfor for $18.9 billion, and he combined the company with Kraft Foods. After 4 years, it sold its sugar confectionery division to the Wrigley Company also depriving Milk-Bone and some grocery brands in 2006.
Investor Nelson Peltz bought a three-percent stake at Kraft Foods, and explored revitalizing the company by acquiring the Wendy's fast-food chain or selling Post cereals and Maxwell House coffee. In July 2007, the company bought Groupe Danone's biscuit and cereal division (including the French biscuit brand Lefèvre-Utile) for $7.2 billion. Although PepsiCo's planned hostile takeover of the French company two years earlier had sparked protest, Kraft's announcement was received differently (in part, because Kraft agreed not to close French factories and to keep the merged divisions' headquarters near Paris for at least three …show more content…

First of all, flour. Flour is powder made by grinding uncooked cereal grains or other seeds or roots. Flour usually gained from grains. It comes from the end of the stalks of grains. It is the main ingredient for producing biscuits. It used to provide structure and texture through the formation of gluten. Gluten means glue, is a mixture of proteins found in wheat and related grains. To gain the flour, the factory will first grind up the grains. And also, the factory will straight forward and purchase flour from the other factory which processing grain into flour. The factory usually purchased flour in large quantity in order to produce large quantity of biscuit. To maintain the standard quality of biscuit, the factory always ensures that they are using good quality of

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