International Culture : Cultural Awareness

867 Words4 Pages
International Culture As defined in the Oxford dictionary, culture is the ideas, customs, and social behavior of a particular people or society (“Culture”). In general, culture is divided into two categories, social and organizational. Social culture is the shared values and knowledge of a society whereas organizational culture is the shared values and knowledge of an organization (Payne). The two cultural categories are both relevant to Snap Fitness’s desire to open club locations in Tokyo, Japan. The social culture is important for the organization towards attaining a greater understanding of the customer. A greater understanding of the customer will allow Snap’s management to create culturally tailored fitness programs and culturally sensitive targeted marketing thereby increasing overall club membership. A thorough understanding of Japanese organizational culture will improve management’s ability to effectively mesh Snap’s organizational culture in the operation of the new fitness club.
Cultural Awareness/Sensitivity The National Center for Cultural Competence defines “cultural awareness” as being cognizant, observant, and conscious of similarities and differences among and between cultural groups (Goode). Awareness of culture when traveling to a foreign country is invaluable knowledge which only serves to enhance one’s travel experience. “There is no more noble calling than to help the people of the world live together in peace and understanding with a
Get Access