International Culture and the Business

720 Words3 Pages
International Culture and the Business Culture Culture refers to the sum of integrated learned behavior traits shared by members of a society ADDIN EN.CITE Hofstede2001449(Hofstede, 2001)4494496Hofstede, G.Culture's Negation-Comparing values, Behaviors, Institutions, and Organization Across Nation2001USASage Publication( HYPERLINK l "_ENREF_2" o "Hofstede, 2001 #449" Hofstede, 2001). In the 19th century Edwad Tylor gave the classical definition of culture as the complex whole including; arts knowledge, morals, custom, law, beliefs and any other habits and capabilities man acquires being a member of a society ADDIN EN.CITE Ghemawat2007448(Ghemawat, 2007)44844817Ghemawat, P. Managing differences; The central challenge of global strategyHarvard Business ReviewHarvard Business Review59-688532007( HYPERLINK l "_ENREF_1" o "Ghemawat, 2007 #448" Ghemawat, 2007). This definition gives us an overall understanding that culture is obtained and observed out of interactions in the society. The international perspective of culture intimates that attributes of a given society need to be observed in business operations. Business operation in the international arena highly depends on the cultures observed and, how well the business incorporates those cultures in its operations. Considerations of the cultures observed in the locality where operations are to be started and the company's culture is needful. Compatibility between these aspects acts as the prospect factor for success. The
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