International Expansion to Spain

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International Expansion to Spain An Analysis of how a Domestic IT Company in New Zealand could Feasibly Expand into Spain Contents Introduction 3 Greeting 4 Business Attire 4 Cuisine 5 Language 6 Business Culture 7 Conclusion 7 Works Cited 8 "If everybody is looking for it, then nobody is finding it. If we were cultured, we would not be conscious of lacking culture. We would regard it as something natural and would not make so much fuss about it. And if we knew the real value of this word we would be cultured enough not to give it so much importance." (Picasso, 2012) Introduction In any foreign expansion, it is important to understand the culture of the country in which you intend to do business. Our company's CEO is sending us to Spain to consider the culture of the Spanish people and try to determine if we can do business there. We will consider the culture among various cultural factors such as the greetings, the manner in which people dress, their food, the language, and the way that they conduct business. Spain has unique fiestas that honor the Roman Catholic patron saints such as the running of the bulls (Lior & Steele, 2002). The domestic culture of Spain is a critical consideration in determining if the business can be successful there. This analysis will consider each of these points as well as make a final recommendation. Figure 1 - Spanish Traditions Greeting Spanish greetings are fairly unique in many ways. For

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