International

4856 Words20 Pages
Individual assignment

1. Through illustrative cases, examine the drivers of divestment from emerging markets. 2. Advise an established multinational or small-medium enterprise on an appropriate foreign market entry strategy

Candidate Number : Word Count Examiner Place Degree Course Date : : : : : :

59552 2746 Professor Dr Joseph Amankwah-Amoah University of Bristol MSc Management International Business March, 2013

Table of Content

I

Table of Content
I. List of Abbreviations ............................................................................................. II

II. List of Tables ....................................................................................................... III 1. Introduction
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Especially strategic divestments, as opposed to unplanned and unstructured divestments, can be a valuable opportunity for redefining a business in order to achieve long-term success (Benito & Welch, 1997). Further, companies regularly attempt to explore new market opportunities. Particularly, emerging economies with their huge consumer markets and enormous growth rates provide great potential (Kearney, 2012). Through their knowledge and expertise, multi-national companies have the capabilities to exploit these interesting markets (Gleason, Mathur & Singh, 2000). The essay at hand attempts to address these two topics. Frist, this paper illustrates the drivers for divestments from emerging markets and provides exemplary cases. Then, the essay elaborates on how Innocent Ltd (Innocent) can sustainably enter the Indian market.

2. Structure of the Thesis
The essay is divided into six chapters. After the introductory part, the third chapter introduces the reader to the basic idea of divestment, followed by a chapter that draws attention on particular divestment cases in India. Chapter five consist of a market and entry strategy for Innocent in India. Subsequently, a conclusion and recommendations in chapter six end the whole thesis.

3. Divestment
Baroncelli and Manaresi (1997: 225) define divestment ‘as the sale of part or all of a business to third parties’. Factors that influence the decision to divest a business unit can be categorized
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