International HRM Case Study: Brunt Hotel Management

1413 Words6 Pages
International HRM Case Study - Brunt Hotels

The decision by Brunt Hotel management, to expand to the French market means that a strategic, marketing, human resource, and rebranding plan must be in place before the anticipated four weeks’ timeline. According to the case study by (Robson, 2008), the company’s decision to utilize the ethnocentric approach for employment means that the expressions of interest must be from existing Parent Company Managers. However, it appears that none of these managers are fluent French speakers (Robson, 2008). Hence, the priority must be a recruitment drive based on knowledge, skills, and ability to lean the French cultural and communication skill and language.
Based on the evidence provided in (Robson, 2008) “case study one” I would state the following as strategic priorities for Brunt Hotel. Firstly, conduct an audit of existing staff who are willing to relocate to France. Also, a checklist of remaining French hotel from the acquired hotel. This examination will shed light on knowledge and skill set. Upon competition of that review, the HR department must develop a…show more content…
Strong management skills with a minimum of three years team management experience in a hospitality industry plus two years full-service restaurant experience. Proven leadership and mentorship role and the ability to motivate the team. Understanding and knowledge of spirits, cocktails, and wine and bar operations. Capable of multi-tasking and priority setting are essential. Additionally, candidates should be willing to learn useful French communication skills including the ability to articulate information in French to both guests and team members in a humble, and professional manner. Microsoft proficiency in Excel, Word, Google Docs and ability to absorb additional software programs as needed. Will be an asset. Interested individuals are asked to respond to this email no later than Friday 13th October
Get Access
Related

  • International HRM Case Study : Brunt Hotels

    1272 Words  | 6 Pages

    In the workbook “International HRM Case Study” (2008), Robson explained the background information on the concerned organization, Brunt Hotels. Brunt Hotels owning more than 60 hotels in the UK acquired a French-based small hotel chain then decided that a half of new hotels in France would be retained and rebranded but the other half would be sold, based on its strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on

    Read More

  • Case Study

    2414 Words  | 10 Pages

    STRATEGIC HR MANAGEMENT STUDENT WORKBOOK International HRM Case Study By Fiona L. Robson Project team Project leader: Project contributor: External contributor: Editor: Design: Fiona L. Robson Bill Schaefer, SPHR Nancy A. Woolever, SPHR Sharon H. Leonard Courtney J. Cornelius, copy editor Terry Biddle, graphic designer © 2008 Society for Human Resource Management. Fiona L. Robson Note to Hr faculty and instructors: SHRM cases and modules are intended for use in HR classrooms at universities

    Read More

  • International HRM Case Study: Brunt Hotels

    1181 Words  | 5 Pages

    Title: International HRM Case Study – Brunt Hotels University of the People U S A (Activity A) Enhancing and forming the abilities and skills of this asset is a great concern the company must accomplished to be successful in achieving organizational goal and objectives. Conducting trainings is the most solution for this matter. Training for the betterment not only of the skill but also the employees’ characters and helping them to be at their most possible abilities. To achieve the Brunt Hotels’

    Read More

  • Brunt Hotels Group as a Giant Entrepreneur Essay

    1286 Words  | 6 Pages

    As to the priorities, in my opinion, I would say the rebranding of the hotels should be placed at top priority. This is because rebranding is a marketing activities that will be use in attracting and maintaining their customers; they want their products to be in the mind of the customers always (creating a niche) for the products

    Read More

More about International HRM Case Study: Brunt Hotel Management

Get Access