In the workbook “International HRM Case Study” (2008), Robson explained the background information on the concerned organization, Brunt Hotels. Brunt Hotels owning more than 60 hotels in the UK acquired a French-based small hotel chain then decided that a half of new hotels in France would be retained and rebranded but the other half would be sold, based on its strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on
STRATEGIC HR MANAGEMENT STUDENT WORKBOOK International HRM Case Study By Fiona L. Robson Project team Project leader: Project contributor: External contributor: Editor: Design: Fiona L. Robson Bill Schaefer, SPHR Nancy A. Woolever, SPHR Sharon H. Leonard Courtney J. Cornelius, copy editor Terry Biddle, graphic designer © 2008 Society for Human Resource Management. Fiona L. Robson Note to Hr faculty and instructors: SHRM cases and modules are intended for use in HR classrooms at universities
Introduction In today’s highly globalized world multinational management gained significant momentum, especially the HRM industry. This assignment is focused on solving issues indicated in a case study for expatriate – ethnocentric staff solutions. A - International HRM Case Study by Fiona Robson Based on the information you have at the end of Part 1, what do you think the key priorities should be? The key priorities, in this case study, should be a creation of a small but capable team for re-branding
International HRM Case Study - Brunt Hotels In the business world, expansion has been always the dream of all entrepreneurs, but moving beyond the national border is always not only complex, but requires a great deal of consideration. In fact, it can even be dangerous, but knows exactly what to do and how to do pays off in the long run. It is vital for companies to know exactly what motivates them to go abroad before take the steps forward. This paper analyzes and answer some key questions that
As to the priorities, in my opinion, I would say the rebranding of the hotels should be placed at top priority. This is because rebranding is a marketing activities that will be use in attracting and maintaining their customers; they want their products to be in the mind of the customers always (creating a niche) for the products
Title: International HRM Case Study – Brunt Hotels University of the People U S A (Activity A) Enhancing and forming the abilities and skills of this asset is a great concern the company must accomplished to be successful in achieving organizational goal and objectives. Conducting trainings is the most solution for this matter. Training for the betterment not only of the skill but also the employees’ characters and helping them to be at their most possible abilities. To achieve the Brunt Hotels’