International Joint Ventures Case Study: ‘Pontiac Land Group’ & ‘Cappella Hotel Group’ F.K.a ‘West Paces Hotel Group’

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Student Name: Marlon Solomon

IPP Assignment #2

Student ID: 1001065/2

International Joint Ventures
Case Study:

‘Pontiac Land Group’
& ‘Cappella Hotel Group’ f.k.a
‘West Paces Hotel Group’

Marlon Solomon
22nd October, 2012

University of Reading: College of Estate Management
International and Professional Practice

1

Student Name: Marlon Solomon

IPP Assignment #2

Student ID: 1001065/2

Assignment #2

Table of Contents

Page

Cover page

1

Table of contents

2

Summary

3

Introduction

3

Information/evidence/analysis

3

Context under which IJV was formed

3

In the beginning

3

Drivers behind the formation of the ‘Capella Hotel Group Asia’

4

Role of the partners within the corporate strategy

4

Analysis of IJV

5
Singapore
…show more content…
According to the free library (2006), in addition to Singapore, initial target areas for CHGA development include Hong Kong, China, India, Indonesia, and Thailand. These geographic targets are primed for increased

3

Student Name: Marlon Solomon

IPP Assignment #2

Student ID: 1001065/2

demand from travelers. China continues to realize exponential growth in visitor arrivals, with annual increases in excess of 10%. Annual visitor arrivals to India in 2006 are running nearly 14% above 2005 figures, year-to-date.
The free library (2006), continued that Singapore has posted record-setting visitor arrival figures with the most recently available monthly statistics. July 2006 figures represent 4.0% growth over the same period a year ago, and represent the highest monthly totals on record.
(Elo, M, 2009) Joint venture is seen as a tool for international expansion .Pontiac has been keen on expanding its hotel business but has run into difficulties finding suitable managers for its properties. PLG’s $4 billion property portfolio currently comprises three Singapore hotels worth about $1 billion: The Ritz-Carlton Millennia Singapore, The
Conrad Centennial and The Regent. This makes PLG a prominent player in the development industry.
The Capella Hotel group wanting to capitalize on the growing market in Asia, in order to do this it needed high profile hotels to operate its world

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