International Journal Of Strategic Communication

This study is an overview of the similarities and differences, advantages and drawbacks of how two food companies, Chipotle Mexican Grill and Jack in the Box handled the crisis effects of an e. Coli outbreak on both business and brand identity. This study will comparatively analyze each company’s leadership initiatives, management styles, and business practices when faced with a direct business crisis. Presenting a discussion on the overall strategy, perception of events and methods used to handle a crisis. An examination of any support mechanisms, procedures or policies to cope with inherent danger or opportunity in an emergency situation. A before and after look, at both company’s core values, mission, reputation and the impact of lessons learned with the maturation of the business through crisis situations.

The San Jose mine collapse in Chile can be viewed as a good example of public relations in the face of a crisis (Yaxley, 2010). What began as a local story of a financially challenged mining company that experienced a mine collapse quickly became an international recovery effort. This story had a happy ending. It could not have but throughout the crisis the Chilean government was transparent with the trapped miners, their families, the Chilean citizens, and the world.

In the recent years, American health care system has faced various transition that contributes to inefficiencies in maintaining the quality of care to all citizens. The various problems undergone by some groups of the people offer an appropriate backdrop to undertake the study on how different organizations utilize PR to counter the adverse effects of crises on their operations. This case study is purposely meant to gain understanding on the use of public relations in healthcare organization crisis management and the way health care organizations respond to the crisis. In the observation of the purpose of research, the methodology used for the study was designed to comprehend the healthcare system

In Public Relations, the purpose is to represent those who cannot represent themselves. We are the voice of the people, and the reason why we are invested to do so. Whether we are Publicists, Advocates, or CEO of companies; we are the voice of the projects we have put our time in. As I read in an article about Public relations it was described, “Fighting creditability is important battles. If a negative story is not dealt with fast, it can badly damage the brand.” Figuratively this explains why inner cities issues go unrecognized, when they have officials hired to represent their behalf. However, many problems go unresolved because of lack of resources available. In experiences, when there are individuals of communities who are

This case study is primarily aimed at determining the use of public relations in healthcare organization crisis management and the way health care organizations respond to the crisis. This was achieved through the facilitation of procedural data collection from the selected case across the various sources of data available as well as encouraging flexibility throughout the study.

HHSC’s computer system was previously run on an old MS DOS program called SAVEER. SAVEER, which did not allow users to simultaneously enter data on the same case, access additional automated systems from one location and was very sluggish is replaced with a newer more updated system call TIERS. This new system allowed employees to communicate while processing cases and data entered was updated instantly. Employees could to locate data another employee in a separate location entered immediately. This reduced the

An epidemic strikes many Chipotle diners who encountered food poisoning. Empty chairs with cold, stale food on the dusty tables, awaiting to be eaten, occupy the once beloved Chipotle. Before, many people saw Chipotle as a healthy alternative to greasy burgers and fries, but after the food poisoning outbreaks, it shattered that image. (p. 11) To survive an outrageous scandal, such as a food poisoning outbreak, to gain the people’s trust again, and to fix their splintered image, a successful business must take appropriate procedures to accomplish all of this. A simple solution may be the most effective.

Crisis communication can be described as a special area within communication studies that to deals with the reputation of individuals and the organization. It is always a move that intend to protect the reputation of an organization as well as maintaining its public image. There are different factors that might try to tarnish the image of an organization, for example government investigations, media inquiry or criminal attack.

For many firms, public relations are one of the tools they are utilizing to promote themselves to customers. In most cases, this is used as way to help standout in minds of consumers. As a result, a wide variety of corporations are utilizing this as a part of their strategy in maintaining this favorable image.

One of the crucial topics of Public Relations is crisis communication. (Fearn- Banks, 2001) denotes that the public relations program are developed either to prevent a crisis or recover from one. In the era of internet and social media more and more studies pay attention about how to deal with crisis with the maximum use of PR activities.

ABSTRACT This article establishes the case for public relations as a critical component of an

Crisis is often a very fearful problem for organization around the world. As brand building takes up a very long period, destroying a brand on the other hand only require a blink of an eye. However, each and every organization will have their own module or particular ways to prevent their brand to have negative image in customers’ perception. But because of the unknown future, crisis might arise from nowhere and struck the organization with no mercy and brings the organization to an ending point. Crisis can be devastating as the effect of the crisis its own can sometimes be very hard to calculate as there might be many parties involved.

Public relations is one of the most important tools marketers have to help them foster goodwill about a company or product. Not only can public relations be used to promote goodwill, it can also serve as the main defensive tool against a scandal or company issue. With consumers more connected to news through social media channels than ever before, public relations has taken on a new importance for companies who want to isolate themselves from as much bad press as possible. Companies who fail at public relations, on any level, leave themselves open to numerous issues that will have negative impacts on their sales, performance and customer perception.

PRINZ definition of Public Relations is, “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences.” (PRINZ, 2014). This means that PR is in charge of maintaining a working relationship between the organisation and its publics. The ‘publics’ are the variety of different people who are affected by the organisation. Relationships in regards to PR shows the state existing between the organisation and its key publics, in which the actions of both impact on the economic, political and social well-being of the other. (Ledingham & Brunig, 1998).

Public Relations is a pivotal part of any business because it is the direct line of communication between the business and the public. It is not just the voice of the business, but also the ears of the business. A business has to know and understand the general publics’ needs and concerns; it also has to build and maintain a reputation of being open and honest with the public. For a business to enjoy long term success it has to have the ability to evolve and adapt with the ever changing trends of the public; therefore, public relations is a key