International Marketing Analysis Report For Nestle Essay

1636 WordsNov 14, 20167 Pages
This report is aiming to create an international Marketing Analysis report for Nestlé. This report will mainly focus on the evaluation of Nestlé 's international marketing activities and that of their key competitors. The latest trends and developments within this particular sector investigate will also be investigated. Nescafé, the instant coffee from Nestlé is the most famous products of the company, therefore Nescafé has been chosen as the company 's products for the purpose of this report to conduct a thorough analysis. Within this report, United Kingdom has been chose as local and Mainland China as international. There are two comparison between local and international written in this report such as nature and role of Marketing, marketing concepts and approaches, The evaluation will mainly focus on 5 parts. 1. Evaluation on the implications of segmentation, targeting and positioning on international organisations. 2. Evaluation on the implications of Customer acquisition and retention activities on the organisation’s performance. 3. Evaluation on the implications of innovations on international strategy for products. 4. Evaluation on the implications of future trends on marketing objectives and marketing strategies for international organisations. 5. Evaluation on the social, political, economic, legal and ecological environment at international levels for the organisation A Conclusion and Recommendations will be provided at the end of this report. Nestlé S.A. is a

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