International Marketing: B E E in New Zealand

1526 Words Aug 4th, 2013 7 Pages
Q1. Does the country market that you recommended for International Marketing Assignment-MAR 8084, match the objectives for the organisation and what is the competitive advantage of choosing that market?

Yes! The country recommended matches the objectives of organisation and it is beneficial for the organisation. India market is best to match with B_E_E brand of New Zealand.
Market Objective:- Market objective in India to sell the B_E_E product is 125,000 in year 2013.
Financial Objective:- Company has an objective to achieve the 25% growth in market by 2014.
Strategic Options:-
In India the company is adopting the Porter’s Generic Strategy which consist the tactics of low cost leadership, Differentiation, Focus. The main thing
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Decision for entry in new market is very important and significant decision because company have to select the best one to have an affective and profitable entry in new market. Company have to select one of these

* Foreign investment * Licensing * Exporting * Franchise * Partnership enterprise

Foreign Investment is direct method to have trade in other country in this a company invest a huge amount of money in selected country. In foreign investment company is going to establish new enterprise own its own in totally new environment. Company have to arrange every single thing like plant, machinery, employees and authorise dealer for marketing the products.

Licensing is lawful act to have trade in any country. It is all about to get permission for having a business trade mark, logo, and name in that particular country. As per India’s Company’s act 1956 every company have to register under this session. Through this all company make sure itself for a unique identity in market.

Exporting is very famous and easy method to have trade with other countries in the world. This term export derives from the conceptual meaning as to ship the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an

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