International Marketing: B E E in New Zealand

Deardorff (2001) stated that, direct foreign investments refer to the particular countries and kinds of countries toward which a country's exports are sent, and from which its imports are brought, in contrast to the commodity composition of its exports and imports. Besides, direct foreign investments also can be defined as the situation in which a foreign investor owns10% or more of the ordinary shares or voting power of a local company. Thus, the pattern that the direct foreign investments follow is that of a bilateral trade.

A company which is hoping to prosper in the foreign market must pay real close attention to the new countries laws and regulation. They also need to pay more attention the market that they are trying to sell the product to. Thus doing more research and positioning and constant improvement is necessary for the company to strive in order to reach the

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

Exports are the goods or services made domestically and sent to other countries. This is important to a country’s economy, as it can become a big source of revenue for the country.

links. Determine the pros and cons of doing business in countries that are recognized as being corruptive. Be prepared to discuss. Activities • Discussions Evaluation • 4 Case Study 1: Acer (Case 1-3) 20 280

Investment made by private companies and enterprises is usually called private foreign investment. It is the foreign capital that is invested in a particular private enterprise in a certain country from another country. Investment is usually run by the regulations of foreign investment policy developed by a certain country which is interested in attracting foreign investors. This policy is a complex of investment strategies aimed at supporting and improving developing countries from the companies situated in developed countries as well as from the governments of developed countries.

The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions heavily influence the firm’s other marketing-mix decisions. Company can enter International Market with many ways, some of them are as follows:

The biggest advantage of spreading the business in India is the population of the country. India has huge population and is enriched with efficient human resources. It is the second largest country in terms of population. Larger population brings in larger customers which mean increased sales. A good labour force and can be

The decision to expand into the Indian market by investing in production facilities must be supported by the desired market entry strategy, in conjunction with market requirements, expected demand profile and the regional manufacturing footprint (ref Figure 3).

This strategy explained that a company’s process of finding out competitive advantages in the market situation. To achieve competitive market advantages, Porter’s Generic strategy’s framework is used. Competitive environment has two aspects. The model’s three options should be considered within the competitive environment’s aspects. The first one is competitive advantages and the second one is competitive scope. The first one is developed to know whether the company’s product is different or the company follow the low cost leadership procedure. The second one is developed to know whether the company focus on wide market or narrow

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

Foreign direct investment has many forms. Broadly, foreign direct investment includes "mergers and acquisitions, building new facilities, reinvesting profits earned from overseas operations and intra-company loans".

Porter’s generic strategies describe how a company attains competitive advantage across its chosen market scope. There are three generic strategies-cost leadership, differentiation and

The reluctance of firms to change entry modes once they are in place, and the difficulty involved in doing so, make the mode of entry decision a key strategic issue for firms operating in today’s rapidly internationalizing market place.

But even though the entry for small players could be easy, the entry for a large firm is not that easy. A high technical expertise is must for a new entry. The brand image of the large players who are most like acquire and retain customers also act as a barrier.