International Marketing: Case Study of Sony Corporation

PEST analysis will be able to be utilized to help detect trends in the external environment that will eventually discover their method into the competitive environment. It gives a relation between the general and competitive environments in that weak signals in the general

Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. According to the American Marketing Association (AMA)"international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world.

Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

After reading the "Direct Mail" article posted in our course, discuss three things you learned related to online giving trends of donors from different generations.

This analysis of this project has been established by its 4 group members researching tactics used for international marketing for Apple, Inc., and to secure funding for the additional growth in marketing status of the company. The purpose of the research was to explore international marketing strategies such as distribution, pricing methods, and promotion and advertising strategies. The collection of data was done through the web by looking at news articles, Apple, Inc.’s website, and analyzing data from previous years of the company. Some findings included the products that are distributed around the world including iPhones, iPads, iPods, and Macintosh computers. The distribution process of Apple, Inc. begins with a China based product setting, then moving to Apple’s logistic center across numerous regions, then to different service

The PEST analysis is a well known and widely used method to analyze the environment of a business. It takes in to account political factors, economical factors, social factors and technological factors providing a very good overview and preliminary analysis.

Wealth accumulation: by distributing the products and services to the right customers, it will help in delivering service and hence happy customers.

International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world. • To provide better life and welfare to people from different countries of the world. • To provide assistance

The PEST analysis is an analysis of the external microenvironment that affects all firms in which a business operates. The PEST is an ellipsis for the Political, Economic, Social, and technological factors of the external macro environment. These factors usually are beyond the control of firm’s but sometime become threat for the firm itself. This analysis is important when developing a product, business or strategy planning.

Firstly, Sony’s type of business is for the public and they fall under the Audio/Video Equipment Industry. Today, Sony Corporation develops and manufactures consumer and industrial electronic equipment. The Company 's products include audio and video equipment, televisions, displays, electronic components, computers and computer peripherals, and telecommunication equipment. The Company is also active in the worldwide music and image-based software markets. Since the 1980’s, Sony had converted itself from an electronics company to a global entertainment company with such products. Some of this company’s major competitors include Matsushita, Philips, and Sanyo. The world’s first CD player was fashioned in October 1982. Sony entered the imaging market with their first digital camera, the Cyber Shot Digital Still Camera in 1996.

According to Narayan (2000) PEST analysis is one the most effective and applied strategic analysis tool that enable companies to scan and analyze the macro environment, in association with political, economical, social as well as technological contexts. The best part of PEST analysis is defined as its ability to conduct environmental scanning, determining key influencing factors as well as to strengthen the decision making as well as strategic management.

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

Global marketing management first involves the same elements as any type of marketing management and then must take into account the different requirements of the global marketplace, the different opportunities, and the pitfalls that must be avoided in this developing arena. Deciding what works and what does not and seeing to it that the company follows what works is the job of the marketing manager. While the purpose of marketing is the same in the global marketplace as in the domestic market, namely to decide what the customer wants and then to provide it, the task can be more complicated in the global market because the manager will not be as familiar with that market, because that market is not one market at all but many markets in

In PEST analysis, we will look into what will be affect by the business environment. It includes political environment, economical environment, social environment and technological environment.