International Marketing Channels - Orana Case

Three quarters of Vietnam is made up of mountains and hills, and densely forested highlands, with level land covering no more than 20 percent of the area.(Vietnam) Vietnam is an “S” shaped country stretching over 1,000 miles. It is divided into four geographic regions the highlands and the Red River Delta in the north, the Truong Son Mountains form the Central Highlands running almost the full length of Vietnam along its borders with Laos and Cambodia, the coastal lowlands, and the Mekong River Delta in the south.(Vietnam) The geographical aspects of Vietnam allowed for physical and mental exhaustion, fear of location, and fear of safety in the The Things They Carried .

✓ You would have access to a network of distribution and It would more easy to access the market with a local partner who knows the market.

There is two main types of poverty, absolute poverty, and relative poverty. Absolute poverty is when a house hold takes in less than one U.S. dollar a day, meaning that they will not be able to buy food nor be able

Vietnam is known for many things such as their culture, traditions, cuisines, landscape, war, and their people. Vietnam includes many different landforms as well. Vietnam’s absolute location is 14.0583 N and 108.2772 E. As for its relative location it is surrounded by three countries and the Pacific Ocean, the three countries surrounding Vietnam is Cambodia and Loas to the West, while China is to the North. Some physical features of Vietnam are the Red River Delta that is fronted by the hills that rise into the high mountains in the Northwest, the coastal lowlands and the Mekong River Delta in the Southern regions, and the Annam Highlands which covers up most of the central landscape. About twenty percent of low-lands covers the country.

First of all, money is a big factor of poverty. Children that grow up in a poor family are most likely to become poor as well. Not having enough money can cause people not to do as much things as others with money can do. Not having money causes lack of food, health, and shelter. Growing up in poverty can cause people to not have enough resources to get an education. A common situation  in America is homelessness due to the lack of money people cannot afford a home, so they have to turn to the streets. People usually beg for money on the streets just to get by for a couple of days since they do not have any money.  Divorce can also cause poverty because if a couple separates that means less income coming home due to their separation. If a family cannot get used to the change in their family it can lead to poverty. Usually one parent stays with the children and the other parent does not help. This can cause the parent with the children to not be financially stable. If  people cannot pay for a doctor visit they put their health in risk. Without money you

The living conditions of poor families is terrible due to the fact that they are not bringing in as much money as they could because of low

Poverty can be defined as a state of being extremely poor, not having the ability to own any possessions of their own. When looking at the global economy as a whole, it becomes very ostensible that the majority of people living in poverty is women and children. All over the world millions of women and children are living in poverty. Whether we are looking at a developed country or a less developed country, it is adamant. Between the different countries there are many different reasons on why an increase in poverty has occurred but the consequences that are left from poverty is all the same.

Ohmeda’s current distribution system and sales organization is not well suited to implement Rountree’s new business strategy. The new corporate strategy calls for growth in high technology product lines and the current dealership channel is more suited to goods that require less education and information. In summary, the market trends combined with our changing corporate strategy will require Ohmeda to change the distribution channel and structure of the sales force. In the short run, this will require a transition period and an investment to reorganize Ohmeda’s sales force for long term growth. In the long run, we believe this consolidating market will be heavily specialist orientated. Due to these facts we recommend a dedicated

“Research indicates that nearly 40 percent of American between the ages of 25 and 60 will experience at least one year below the poverty line during that period.” (Rank) The word poor is usually dealt with extremes, as in being homeless. Poor are simply people who do not have a lot of money. There are several key factors affecting the poor community this day in age. The majority of the poor cannot afford healthcare. A large group of poor people have extremely bad eating habits. The poor community lives in subpar living accommodations. A person who is poor, is a person who does not have a lot of money, and lives in subpar conditions.

As can be compared to other nations such as those in Eastern Europe or even developing nations, I would state that this is not poverty. A household’s income cannot be used as the only way to measure poverty. This mono-focussed categorisation is misguided and as Hunt notes, it imposes categorization impressions

Clearly, we can see from the table that 11% of all households whose total amount of population was 1,837,000 lived in poverty. The proportion of poor single person with no children was 19% (population 54,000), whereas sole parent had 21% people (population 232,000) who lived in poverty. However, couple with no children had a 7% of population (population 211,000) living in poverty, whilst the proportion of poor couple with children who was poor account for 12% (933,000). In addition, there was 6% of single aged person who lived in poverty, whereas only 4% aged people (population 48,000) lived in poverty.

According to Pogge (2008), poverty is a state at which individuals are not able to fulfill their basic human needs of food, shelter and clothing. This is taken in the context of quality and insufficient amounts in quantity. Poverty is categorized into two main classes, absolute and relative

In order to execute successfully on his growth plan, Rountree would need to re-assess Ohmeda’s marketing channel strategy. In 1985, 43% of equipment sales ($41M out of $95M) were booked through dealers. Dealers provided increased coverage, but also carried significant

Define the situation (case summary) Define the major issues, conflicts, and the network . Describe the options (alternatives) for solving these issues. Several internal and external influences serve as contributing factors in the reconsideration of the company’s current system. Changes in customer demands, domestic and global competition, and a unique decentralized management system is now forcing the Westminster Company to reevaluate their traditional supply chain practices. (Bowersox & M.B., 2014) Westminster’s domestic operations consist of three separate companies that sell and distribute products to several of the same customers. (Bowersox & M.B., 2014) At first glance consolidation of the systems can significantly improve

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.