International Marketing For Potential Foreign Market Essay

At its basic understanding, international marketing engages the firm in making one or more marketing mix decisions across national boundaries. At its complex level, it involves the firm in establishing

1. Should he pay the “commission” and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying.

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

2. How would leveraging capabilities with respect to the Indonesian market differ between an Australian/New Zealand producer of computer software and an Australian/New Zealand manufacturer of automotive parts?

After reading the "Direct Mail" article posted in our course, discuss three things you learned related to online giving trends of donors from different generations.

This is an international marketing strategy that largely focuses on the commercial efforts and advertising on the benefits of concentrating on local markets rather than using global or universal approach. This, therefore, means that the company will employ work towards understanding culture of different local markets in various countries and try to enter into the studied market using the demographics in that area. The greatest effort required in this strategy is using advertising as well presentation to try and appease local sensibilities in various countries rather than applying a mass market strategy. So that this strategy can be successful it is crucial to carry out extensive research in different countries that the company hopes to invest (Leontiades, 2010). By learning how the company can be able to create a good connection with the consumers in various countries using multi-domestic strategy can assist to build a lot of tactics which can be integrated into markets that have many similarities. Learning how to closely associate with customers will also assist customize marketing and advertising efforts to match with the present local culture. Although multi-domestic strategy may be somehow expensive to employ its end result are more profitable to the company. When the company’s products are able to

When practicing international marketing, a company becomes more involved in local marketing environments than it does in export marketing.

Companies may face variety of advantages and disadvantages upon going internationally. The advantages are expected to produce different strategies, performance goals as well as even forms of market participation at the time of entry. Among the advantages are accesses to new customers. Companies going internationally are able to look for customers outside of their native country. This means that they will have numerous customers that contribute much to their business. This will definitely increase the demand for their products and hence increase the profit margin higher compared to the companies doing businesses locally. For an example, McDonald’s is able to look for customers other than from their native country when they set up business abroad.

When external marketing becomes increasingly more important and successful for the business, they will begin seeking new sources of growth and profit. New countries serve as new markets, thus international marketing begins. International Marketing is approached by concentrating product and promotional strategy to a given foreign market. Furthermore, an international marketing firm has polycentric orientation with emphasis on product and promotional adaptation in foreign markets whenever necessary. They make strategic decisions that are tailored to suit the cultures of the foreign countries. The company may establish an independent foreign subsidiary in each and every foreign market it services ­ such efforts are also called multi-domestic

“International market goes beyond export marketer and become more involved in marketing environment in countries in which it is doing business.”

     The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that “sex sells” is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their personal judgments. In

International And Business-to-Business Marketing Business markets are "markets for products and services, local to international, bought by businesses, government bodies, and institutions, for incorporation, for consumption, for use, or for resale."[1] In business marketing, the customers are organisations, (businesses, governments, and institutions). An organisation is a group of people pursuing a common aim through co-ordinated activities, organisations are characterised by structure, activity and goals.[2 ] The search for improved quality and superior performance has spawned a significant shift in the purchasing practices.

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

Ruyi Lifestyle is a new company specialised in sport fashion wear created less than a year ago.

International Retailing has existed and gained market in the past decades. There has been a financial boom in many countries. International Retailers are the companies who are dealing with the retails in the Countries abroad, i.e. far from the countries of the company’s origin. Earlier they were just Domestic Retailers covering their domestic market in the country of their respective origin, but with the elapse of time the demands of people rise in various items and in various countries. It was not possible for them to fulfill the demand of their domestic market and other countries at the same time. So with a risk they started to increase their retails shops within the origin country to have a look at the response of the people. But their sole purpose was to internationalize their retails shops. With time they opened the same retail shops with the same fashion quality but in increased quantity. This is how they became International Retailers. When we talk about International Retailing, the most common names that we come across are K-mart, PAK’nSAVE, Walgreen, Woolworths Ltd, etc. But the leading names of the Retailers that have covered most of the countries are Wal-Mart, Carrefour and Tesco, with their net sales turnover running are $374.5 billion, $130 billion and $102.6 billion, respectively. There are 2 types of International retailers in the industry, i.e. - international Grocery retailers and International fashion retailing. The products of International