International Marketing Case Study

The business internationalise means a company’s production and business activity are not only confined to one country, but also integrate the different countries’ raw material and labour and technologies to

Although there’s a lucrative offer outlaid, companies are faced with many barriers internationally which could lead to pitfalls. Therefore it is important that an international market research is conducted to understand customer’s needs which will give managers information on constructing a strategic decision before exploiting the market. This report mainly covers the barriers of conducting a market

Many companies today want to expand their business to the international business, which can bring cost down and profits up. Taking a business internationally means knowing the rules and regulations of the countries you are entering. There can be many issues with going global which include cultural barriers, diversity issues, multicultural issues, political issues, and economical issues. It is very important to know how important expansion is to the company and what implications will come from going global.

Global approaches are not always relevant to firms in the Asia-Pacific apart from alerting them to the nature of the international competitive environment in which they are likely to operate. A global approach is not an operating strategy for Indigenous small and medium scale exporters (SMEs) and is only partially appropriate for local subsidiaries of transnational firms.

Often these steps are followed by negatives. According to page 3, firms must face and understand the risks accompanied by foreign exchange, note the possible challenges of doing business with foreign markets, and identify marketing opportunities (Farooq). While these steps are carried out by all firms, they can be very daunting. This is why large firms, that are more experienced, proactively seek marketing opportunities. Due to their size, these small firms tend to be intimidated when it comes to seeking opportunities, therefore they seek them reactively. When these steps are not carried out carefully and as planned, the negatives of exportation come forth. Where most firms find themselves in trouble is when they have poorly analyzed the market in which they are trying to export, lacking expertise required to enter a foreign market, or poorly executed campaigns with their desired market. The reasons stated above are why the barter and trade system needs the two other key factors in order to successfully work.

As discussed in Chapter 21 of our text book, any company that is looking to expand globally must make five key decisions. A firm must decide if: a) they really want to expand to the international market; b) they

Some key points on how Multinational corporations ( MNCs) such as BHP Billiton internationalize and enter new markets.

The article “Donald Trump’s Economic Plans Would Destroy the U.S. Economy” that got published May 8, 2016 and written by Derek Thompson is an article about Donald Trump’s policy proposals for the United States if he wins the election of being president. Proposals that Donald Trump states with a promise will make America great again. But those promises are more predicted to become a fall for the United States than make the country grown stronger. As of one of the proposal Trump wants to gain the credit for America. Trump told the CNBC “I’ve borrowed knowing that you can pay back with discount, I would borrow knowing that if the economy crashed, you could make a deal.” However, this would not be ending well for the country according to Josh Barro this could go down to be an historical financial crisis for the United State since it could result the same economical situation as the countries Greece or Argentina are in. This could also give a negative effect on the well-known Treasuries since it would make the investors doubting on them as being safe assets and therefore, since the risk get higher claim a higher interest. Other cost that would be included in the debt he will try to put this country in is the boarder wall between the U.S. and Mexico, which

In order to globally connect with the target market and successfully market products internationally, it is important for a company to know the market, recognize cultural values, localize the marketing campaign, and take into consideration the language barriers.

International marketing is the process of planning and under taking transactions across national boundaries that involve exchange.

Social environment can have a great deal of effect on marketing globally. By the social environment we mean the consumption trends of groups and individuals. The main factors that come under the category of social environment are demographic and cultural trends. These two factors mainly control the social environment for marketing. Economic environment consists of the relationship between the production of goods and their purchase in a particular set up. The economic environment also explains the consumption power of the customers. The market activities are also influenced by the political and legal environment. This implies that the market will suffer if there any potential threats and it will grow if the conditions are peaceful. Moreover the laws and regulations of a particular country also constraint the activities of the marketers; however most of the marketers are able to identify the opportunities that result from the regulations and political trends (Vitullo-Martin, 1997).

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

International business is much more complex than operating within the domestic market because countries are extremely different in many ways. The

It’s essential to localize or standardize the company’s marketing mix when competing in the international market. Localization or Standardization Strategies both have advantages and disadvantages. However, As Vrontis argued that no company choose to use either strategy solely; instead, finding the integration of both strategies to have effective marketing tactics (2005). That can be a good choice for the company’s

The nature of the economic transformation – A shift towards a market based economic system which paves the way for steps such as Deregulation, Privatization, Changes in the Legal Systems, and vast changes in the political economies have been major beneficial factors for Companies to enter International Markets.