International Marketing Plan for Coca-Cola Company

7276 Words Feb 26th, 2013 30 Pages
1.0 Introduction
This assessment report is based on the International Marketing Plan that conducts to introduce global firm, Coca-Cola Company into Malaysia market. The report is consisting of four aspects which covered company profile, marketing mix, marketing plan, and implementation and control.

1.1.0 Company Background
Coca-Cola Company is the well known and world’s leading beverage company. In 1886, John Pemberton, an Atlanta pharmacist was done his own experiment through stirred up a fragrant, caramel-colored liquid and combine the mixtures with carbonated water. Then, he supplied to customer for test market and the customers also felt the drink is something special. So later on he put the drinks on sale, five cents per glass. The
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* Opportunities include Generalist, Staffing, Training, Compensation and Benefits, Organizational Development, Employee Relations and Compliance and Occupational Health * Our Coca-Cola Company invite the training manager from home country to train the local people through in-house training programme | Raw Material Resources | * The principal raw materials used by our business are nutritive and non-nutritive sweeteners. * In the United States, we purchase high fructose corn syrup to meet our and our bottlers’ requirements with theAssistance of Coca-Cola Bottlers’ Sales & Services Company LLC (‘‘CCBSS’’). * We currently purchase acesulfame potassium from Nutrinova Nutrition Specialties & Food Ingredients GmbH, which we consider to be our only 10 viable source for the supply of this product. |

1.1.6 Management Style Coca-Cola implements their management style with the achievement of the management group that has in inspiring its employees to meet their goals. There are three main management styles Coca-Cola Company practices which are autocratic, democratic and a laissez-faire style.
Besides that, in part of the management style Coca-Cola Company also using ‘Employee Engagement’. It contains of five facts which are: * Realization, hard stuff of distribution is just not

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