International Marketing Strategies of Hyundai in India

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“International marketing strategies of Hyundai

in India”

[pic]

Sindhu Sharma Bharti

MA DISSERTATION

2008 2 | P a g e

ABSTRACT

The automotive industry has been an industry of rapid growth. It has been successful in providing the best styles, comfort, and powerful engines in the motor vehicles thereby satisfied the human life when it comes to transport with comfort. The design and development of the vehicles produced by the automotive industry is simply awesome. Right since the origin of the automotive
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1 .................................................................................................................................................. 12

1.1 The topic- .................................................................................................................... 12

1.2 Research objective ...................................................................................................... 12

1.3 Research Questions .................................................................................................... 13

1.4 Structure of the research ............................................................................................ 13

2 BACKGROUND ................................................................................................................ 15

INFORMATION......................................................................................................................... 15

2.1 Company overview ..................................................................................................... 16

2.2 Research and development facilities .......................................................................... 18

2.3 Manufacturing facilities and capacity ......................................................................... 19

2.4 Hyundai motor in India

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